You Might be a Marketer Student Conference hosted by Saint Augustine’s University (In-Person Only)

Join the ANA Educational Foundation (AEF) at the You Might Be a Marketer conference which convenes industry and academia together hosted by Saint Augustine’s University. The conference is geared toward students where key themes of the conference are:

Career Advice – what this industry is like to work in and how to navigate your future career

Job Preparation and Opportunities – how to prepare to enter into this industry and highlight what roles exist

The Industry – how this industry works together to create meaningful brand engagements with consumers and businesses

We invite industry to join for the entire day to share their experiences with students with a specific opportunity to interact with them during an interactive lunch from 12:20-2:00pm!

when

Start: Friday, February 16, 2024 at 8:30am

End: Friday, February 16, 2024 at 2:00pm

WHERE

Saint Augustine’s University
Martin Luther King, Jr. Student Center, 2nd Floor
1315 Oakwood Avenue
Raleigh, NC 27610

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Individual	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $0	Silver Tier $0	Individual $0	Nonmember $0

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Friday, February 16, 2024
8:30am - 9:00am	BREAKFAST
9:00am - 9:10am	WELCOME AND INTRODUCTIONS Dr. Van Sapp Dean Saint Augustine’s University Aisha Brown Director, Talent Programs ANA Educational Foundation
9:10am - 9:45am	BUILDING YOUR MARKETING CAREER: A C-SUITE PERSPECTIVE Hear how one marketing executive built their marketing career, what roles this executive took to break into the C-suite, and how they make hiring decisions for their marketing team. Torod Neptune Senior Vice President, Corporate Marketing, Brand, Communications & CCO Medtronic
9:45am - 10:20am	YOUR MARKETING CAREER AS A JUNGLE GYM: HOW TO MAKE THE RIGHT LEAPS There are many different kinds of roles in marketing, and many industries perceive the value of marketing differently. While marketing principles remain the same, the way in which you grow your marketing career can vary dramatically. In this panel, hear first hand different experiences of the career choices these marketers made and how they made decisions to grow their skill sets and widen their experiences. Katrina McGhee Executive Vice President, Marketing and Communications American Heart Association Danielle Satterwhite Senior Growth Marketing Manager Pendo Shaun Rowan-Popoff Senior Vice President, Marketing Green Dot Corporation
10:20am - 10:35am	BREAK
10:35am - 11:10am	BUILDING YOUR AGENCY CAREER: A C-SUITE EXPERIENCE Hear how one advertising executive built their agency career, what roles this executive took to break into the C-suite, and how they make hiring decisions for their team.
11:10am - 11:45am	CAREER OPPORTUNITIES BEYOND MARKETING: FROM CREATIVE AGENCIES TO ENTERTAINMENT COMPANIES TO ENTREPRENEURSHIP! This panel will showcase different careers outside of marketing but still within the marketing ecosystem. This panel will cover different aspects of the ecosystem that supports the marketing community from creative agencies to entertainment companies to entrepreneurship. The audience will gain a better understanding of how this marketing ecosystem works and highlight where you might consider joining this industry. Aki Garrett Vice President, Business Development REVOLT TV
11:45am - 12:20pm	EARLY CAREER STRATEGIES: NAVIGATING LEADERSHIP, ETHICS AND DIVERSITY These HBCU alums and Black Executives are the change agents who are paving the way for the next generation of Black talent to enter the marketing and advertising industry. This panel will convene those who are senior executives and those who are just starting out in the industry as they share practical advice on how to build a long-term sustainable career in this industry and create a solid skills and community foundation when entering the workforce. Troy McNish Manager, Red Hat Live Red Hat Greg Willis Vice President, Global Sales LinkedIn
12:20pm - 2:00pm	INTERACTIVE LUNCH: WHERE INDUSTRY AND STUDENTS MEET! Join for an interactive lunch where students and industry get a chance to meet each other for networking. Last year, mentorship opportunities, internship offers, and full time roles were landed so get ready for a great experience!

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.