You Might be a Marketer HBCU Student Conference (In-Person Only) | 1-Day Conferences | ANA

You Might be a Marketer HBCU Student Conference (In-Person Only)

This event is over.

Due to capacity, registration is now closed. Please join the waitlist here. For any inquiries, please reach out to LaTasha Emmanuel at lemmanuel@ana.net. We are unable to accommodate any walk-in registrations on the day of the conference.

Join the ANA Educational Foundation (AEF) at the You Might Be a Marketer HBCU student conference which convenes industry and academia together. The conference is geared toward students who will come from Saint Augustine’s University, Shaw University, North Carolina Central University, North Carolina A&T State University, and Fayetteville State University. Key themes of the conference are:

Career Advice – what this industry is like to work in and how to navigate your future career

Job Preparation and Opportunities – how to prepare to enter into this industry and highlight what roles exist

The Industry – how this industry works together to create meaningful brand engagements with consumers and businesses

We invite industry to join for the entire day to share their experiences with students with a specific opportunity to interact with them during an interactive lunch from 12:20-2:00pm!


Agenda

TIME EVENT DETAILS LOCATION
Friday, February 16, 2024
8:00am
- 9:00am
BREAKFAST

9:00am
- 9:10am

WELCOME AND INTRODUCTIONS

Troy McNish
Manager, Red Hat Live Red Hat
Dr. Van Sapp
Dean Saint Augustine’s University
LaTasha Emmanuel
Senior Manager, Community and Growth ANA Educational Foundation
9:10am
- 9:45am

BUILDING YOUR MARKETING CAREER: A C-SUITE PERSPECTIVE

Hear how one marketing executive built their marketing career, what roles this executive took to break into the C-suite, and how they make hiring decisions for their marketing team. 

Torod Neptune
Senior Vice President, Corporate Marketing, Brand, Communications & CCO Medtronic
View Presentation
9:45am
- 10:20am

NAVIGATING YOUR MARKETING CAREER: MAKING THE RIGHT DECISIONS

There are many different kinds of roles in marketing, and many industries perceive the value of marketing differently. While marketing principles remain the same, the way in which you grow your marketing career can vary dramatically. In this panel, hear first hand different experiences of the career choices these marketers made and how they made decisions to grow their skill sets and widen their experiences. 

Moderator: Dr. Van Sapp
Dean Saint Augustine’s University
Allison Sanders
Head of Marketing Rohto Cooling Eye Drops USA
Danielle Satterwhite
Senior Growth Marketing Manager Pendo
Shaun Rowan-Popoff
Senior Vice President, Marketing Green Dot Corporation
Koren Townsend
Senior Project Manager Red Hat
10:20am
- 10:35am
BREAK

10:35am
- 11:10am

BE BOLD, BE BRILLIANT, BE YOU

Get in gear to accelerate your career! At the American Heart Association, Katrina McGhee is responsible for storytelling, media outreach, community programs, marketing campaigns and numerous other approaches focused on equitable health and longer, healthier lives for all. Her reputation for leading with enthusiasm and energy shines through as host of the award winning Live Fierce podcast and in her best-selling book, “BE BOLD BE BRILLIANT BE YOU: Lessons from the C-Suite to Accelerate Your Career.” She will be sharing lessons from her esteemed marketing career to help students find their own paths in making an impact in the world.

Katrina McGhee
Executive Vice President, Marketing and Communications American Heart Association
View Presentation
11:10am
- 11:45am

CAREER OPPORTUNITIES BEYOND MARKETING: FROM CREATIVE AGENCIES TO ENTERTAINMENT COMPANIES TO ENTREPRENEURSHIP!

This panel will showcase different careers outside of marketing but still within the marketing ecosystem. This panel will cover different aspects of the ecosystem that supports the marketing community from creative agencies to entertainment companies to entrepreneurship. The audience will gain a better understanding of how this marketing ecosystem works and highlight where you might consider joining this industry.

Moderator: Aisha Brown
Director, Talent Programs ANA Educational Foundation
Aki Garrett
Vice President, Business Development REVOLT TV
Matilda Ivey
Group Account Director McKinney
Rocki Hunter
SVP, Group Management Director FCB Chicago
Anita Laney
Founder, President/CEO Datalou, Professional Partnering Solutions
11:45am
- 12:20pm

EARLY CAREER STRATEGIES: NAVIGATING LEADERSHIP, ETHICS AND DIVERSITY

These HBCU alums and Black Executives are the change agents who are paving the way for the next generation of Black talent to enter the marketing and advertising industry. This panel will convene those who are senior executives and those who are just starting out in the industry as they share practical advice on how to build a long-term sustainable career in this industry and create a solid skills and community foundation when entering the workforce. 

Moderator: Clarence Clayton
Director, Global Privacy Management Red Hat
Troy McNish
Manager, Red Hat Live Red Hat
Kylah Lewis
People and Experience Specialist McKinney
Andriena Coleman
Director, DE&I Hearts & Science
Lauren Banks
Brand Marketing Specialist United States Postal Service
12:20pm
- 2:00pm
INTERACTIVE LUNCH: WHERE INDUSTRY AND STUDENTS MEET!

Join for an interactive lunch where students and industry get a chance to meet each other for networking. Last year, mentorship opportunities, internship offers, and full time roles were landed so get ready for a great experience!

1:00pm
- 2:00pm
RED HAT HEADQUARTERS TOUR

Come take a tour of the Red Hat headquarters! A Red Hat employee will give a tour of their headquarters in groups of 10. Red Hat’s office has won several design awards as it is an intelligent, generationally inclusive work environment that reflects Red Hat’s culture of sharing, openness, and learning. 

2:20pm
- 4:00pm

MAKING RALEIGH-DURHAM A MORE INCLUSIVE MARKETING HUB: ATTRACTING THE MOST DIVERSE TALENT

The Raleigh-Durham area is home to an enclave of world-class universities and global Fortune 500 companies. Marketing is a discipline that cuts across the entire ecosystem. This panel discusses ways in which the Raleigh-Durham area can attract the most diverse talent and offer marketing careers in organizations that can catalyze economic growth for our area.

Moderator: Dr. Van Sapp
Dean Saint Augustine’s University
Moderator: Dr. Torri A. Staton
Vice President of Diversity, Equity, and Inclusivity Raleigh Chamber of Commerce
Moderator: Felicia Watson
Director, Early Talent and Operations Red Hat
Moderator: Troy McNish
Manager, Red Hat Live Red Hat

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.