Retail Media Members-Only Conference (In-Person Only) | 1-Day Conferences | ANA

Retail Media Members-Only Conference (In-Person Only)

Retail media continues its explosive growth. According to EMARKETER, retail media will account for almost a quarter of all media spending within just a few years. Purchase data from retailers enables better targeting and personalization of communications. “You are what you buy.” Yet the category presents challenges for marketers, including navigating an increasing number of providers and measurement issues. This event, hosted by Kroger Precision Marketing in Cincinnati, will bring together buyers (marketers and agencies), RMNs, and various industry experts to discuss how to best optimize retail and commerce media.

Read the report, Retail Media Networks: Optimism Tempered with Caution. 

See 12 Tips For Optimizing Retail Media Investments from ANA’s October 9 ANA Retail Media Network Fair.

For venue info/directions.

when

Start: Tuesday, February 4, 2025 at 8:30am

End: Tuesday, February 4, 2025 at 3:00pm

WHERE

84.51° (also known as Kroger Precision Marketing)
100 W. 5th Street
Cincinnati, OH 45202

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $299 Silver Tier $399 Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Tuesday, February 4, 2025
8:30am
- 9:15am
BREAKFAST AND NETWORKING

9:15am
- 9:45am

SETTING THE AGENDA

The goal for the day is to identify ideas and best practices to help buyers optimize their investments in retail (and commerce) media. We’ll lay the foundation by reviewing research from ANA and insights from Kroger Precision Marketing.

Brian Spencer
Marketing Director Kroger Precision Marketing
Bill Duggan
Group EVP ANA
9:45am
- 10:20am

AN ANALYST’S PERSPECTIVE ON THE EVOLUTION OF RETAIL MEDIA

Retail media is evolving in very dynamic ways. We are seeing the evolution of new products like shoppable video, higher adoption of programmatic buying models, shifts in decision-making and budget ownership on the brand side, and, more broadly, the proliferation of commerce media networks in emerging industries like travel, hospitality, dining, and financial services.This session will explore the latest trends in retail and commerce media, and how to leverage emerging trends as either an operator or buyer of a media network.  

Vincent Ho
Principal Boston Consulting Group
10:20am
- 10:55am

NAVIGATING RETAIL MEDIA MEASUREMENT FOR ACCOUNTABILITY AND GROWTH

The data science that sits with retailers today can be a powerful predictive engine to grow business, including new households for brands. But retail metrics are more complex than metrics for traditional media. To identify the causal impact of advertising on sales, marketers need to interrogate the methodologies used by retail media networks. Discover how brands are applying best practices in measurement to drive clarity and results as well as steps the industry is taking to improve retail media measurement.

Jackson Bazley
EVP, Measurement for Marketers, Data & Analytics ANA
Dr. Anthony Kilili
Data Science Leader Kroger Precision Marketing
10:55am
- 11:25am
NETWORKING BREAK

11:25am
- 12:00pm

THE BRAND PERSPECTIVE ON RETAIL MEDIA

Brands continue to spend big with retail media. According to ANA research, brands view retail media as a valuable marketing tool able to drive full funnel results – from awareness to conversion. This session will bring together top experts from brands to discuss opportunities and challenges in retail media.

Emily Minardi
Senior Marketing Director Kellanova
Kimberly Sugden
Senior Marketing Manager PepsiCo
Moderator: Bill Duggan
Group EVP ANA
12:00pm
- 12:35pm

THE FUTURE OF BRANDS & MEDIA IS ANCHORED IN RETAIL

The future of brand building and media is anchored in retail. As retailers continue to invest in their ecosystems to expand their offerings, consumers follow suit by increasingly adopting retail channels as their primary avenue for discovery through to conversion. Retail.com becomes both the new search engine and the new brand.com. For marketers this implores a dynamic shift in how and where brands show up, placing new emphasis on the total experience delivered, and the role creativity plays in winning the new consumer/retail reality.

Jacquelyn Baker
Global CEO Omnicom Commerce Group
12:35pm
- 1:30pm
LUNCH

1:30pm
- 2:05pm

THE RISE OF COMMERCE MEDIA

While the number of retail media networks continues to increase (reported to be as many as 200), “commerce media” is also on the rise. Commerce media broadens the scope of retail media. Companies with first-party, purchase-based data who are not retailers can engage and monetize their audiences to help advertisers target consumers effectively. This session will discuss the opportunities with commerce media and share case studies.

Aaron Gallagher
Managing Director, Head of Sales Kinective Media by United Airlines
Lucy Yu
VP Strategy & Marketing Expedia Group, Media Solutions
Moderator: Vincent Ho
Principal Boston Consulting Group
2:05pm
- 2:40pm

THE FINAL WORD – FROM RETAIL MEDIA NETWORKS

We’ll close the day with a panel featuring leading retail media networks. We’ve asked participants to focus on tips to help buyers optimize their investment in retail media and will also cover topics including measurement, demonstrating ROI, and how retail media can drive awareness and consideration and not just conversion.

Brian Spencer
Marketing Director Kroger Precision Marketing
Katie Vogt
Senior Director, Client Success Walgreens Advertising Group
Moderator: Jack Neff
Editor at Large Ad Age
2:40pm
- 3:00pm

RECAP AND CLOSING REMARKS

What have we learned?  We’ll recap the ideas and best practices discussed throughout the day to help buyers optimize their investments in retail (and commerce) media.

Brian Spencer
Marketing Director Kroger Precision Marketing
Bil Duggan
Group EVP ANA
3:00pm

AFTER EVENT NETWORKING

Stick around to continue the conversation and learning.


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.