The Future of Marketing Technology hosted by Northeastern University (Virtual Only)

Join the ANA Educational Foundation (AEF) and Northeastern University’s D’Amore-McKim School of Business on Wednesday, April 16^th to hear from top minds in marketing innovations during a live Zoom event. Sessions will offer a window into the future on consumer behaviors, the role of technology, and why marketers must be ready to adapt an innovative mindset. Hear from leading marketers as they present case studies and lessons learned around digital innovations. Topics covered will include AI, Web3, e-commerce, and how data drives technology.

when

Start: Wednesday, April 16, 2025 at 2:00pm

End: Wednesday, April 16, 2025 at 4:30pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Virtual	Client-Side Tier $0	Platinum Tier $0	Gold Tier $99	Silver Tier $149	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, April 16, 2025
2:00pm - 2:05pm	OPENING REMARKS Marcia Soling Senior Vice President ANA Educational Foundation Koen Pauwels, Ph.D. Professor, Marketing & Co-Founding Director, (DATA) Initiative Northeastern University
2:05pm - 2:40pm	SESSION 1 NAVIGATING THE INTERSECTION OF SOCIAL LISTENING, ANALYTICS, AND AI IN MARKET RESEARCH Danny will explore the critical role of data in reshaping the future of market research through the integration of social listening, advanced analytics, and AI. This session will reinforce the importance of leveraging data in all its forms—social listening, analytics, and AI—to make informed, actionable decisions that drive business success. Learn how to harness the power of data to unlock insights, fuel innovation, and navigate the evolving landscape of market research. Danny Gardner Head, North American Social Intelligence Haleon
2:40pm - 3:15pm	SESSION 2 BEYOND THE MIRROR: HOW NYX IS REDEFINING BEAUTY THROUGH AR, INCLUSIVITY, AND THE METAVERSE The beauty industry is evolving faster than ever, and NYX Professional Makeup is at the forefront of this digital transformation. From augmented reality try-ons to virtual wearables and metaverse integration, NYX is redefining how consumers engage with beauty in a tech-driven world. In this fireside chat, leaders from Kargo and L’Oréal USA will discuss how AI, AR, and gaming are shaping the future of self-expression, inclusivity, and digital commerce. Learn how NYX’s Beauty Bestie ensures representation for all skin tones and identities, how the brand is bridging the gap between physical and virtual beauty, and what the future holds for AR-powered shopping and metaverse brand experiences. Maya Kosovalic VP of Digital Innovation & eCommerce for Nyx Professional Makeup L'Oréal USA Jeannine Shao Collins Chief Client Officer Kargo
3:15pm - 3:50pm	SESSION 3 TBC
3:50pm - 4:25pm	SESSION 4 BAKING A NEW BATCH: CRAFTING CREATIVE EXCELLENCE WITH GENERATIVE AI AT MONDELEZ In an era where content is king, Mondelez International is pioneering a new recipe for creative success by integrating Generative AI into our content creation processes. This keynote will explore our transformative journey towards creative excellence, detailing how we leverage AI technologies to innovate and enhance our storytelling across our beloved portfolio of brands, from cookies to chocolates. Attendees will gain insights into the strategic implementation of AI tools, the challenges we've overcome, and the significant impacts on brand engagement and consumer experience. Join us as we uncover the sweet spot where technology meets creativity, ensuring every piece of content we create is as delightful as our products. Jon Halvorson Global SVP, Consumer Experience & Digital Commerce Mondelez International
4:25pm - 4:30pm	CLOSING REMARKS BY NORTHEASTERN UNIVERSITY

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.