Viant AI & Technology (In-Person Only)

when

Start: Thursday, October 1, 2026 at 8:00am

End: Thursday, October 1, 2026 at 3:00pm

WHERE

The Dalcy
302 N Green Street
3rd Floor
Chicago, IL 60607

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $299	Silver Tier $399	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact [email protected].

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, October 1, 2026
8:00am - 8:55am	WELCOME AND REGISTRATION
8:55am - 9:00am	OPENING REMARKS John Hardy Senior Vice President, Marketing Technology ANA
9:00am - 9:15am	OPENING KEYNOTE
9:15am - 9:50am	SESSION 1
9:50am - 10:25am	CMO’S DILEMMA: DRIVING REAL OUTCOMES AI is reshaping how marketers plan, buy, create, and measure, but many still rely on legacy metrics that overlook what really matters. Ads served to empty living rooms or distracted viewers are wasted media spend. In this session, Tim and Chris explore why true human attention should be the outcome every AI-powered decision is designed to drive, introducing Attention Impact as a more meaningful way to measure marketing success. Tim Vanderhook Co-founder & CEO Viant Chris Vanderhook Co-founder & COO Viant
10:25am - 10:45am	NETWORKING BREAK
10:45am - 11:15am	SESSION 3
11:15am - 11:45am	THE AI REALITY CHECK The rapid adoption of generative AI has fundamentally changed how customers discover, evaluate, and engage with brands. Increasingly, answers are delivered directly by AI assistants rather than through traditional search engines, reducing website visits and challenging long-standing assumptions about digital marketing success. As organizations adapt to this shift, marketers must rethink not only where customers are found, but how brand visibility, influence, and business impact are measured. Drawing on original research, enterprise case studies, and emerging industry evidence, this session explores how leading organizations are responding to AI-mediated discovery. Attendees will examine how search optimization is evolving into AI optimization, how content strategies are shifting from ranking pages to establishing authority, and why traditional traffic-based metrics are becoming insufficient indicators of marketing performance. The session also introduces practical frameworks for measuring visibility and influence in a zero-click environment, discusses organizational capabilities required to support AI-enabled marketing, and highlights real-world examples of companies redesigning workflows, content operations, and customer experiences around generative AI. Participants will leave with a clearer understanding of how AI is reshaping customer journeys and a practical roadmap for preparing their organizations for a future in which discovery increasingly occurs through intelligent systems rather than websites. Kelly Cutler Associate Professor Northwestern University
11:45am - 12:45pm	LUNCH
12:45pm - 1:20pm	ATTENTION IMPACT IS THE NEW AI An ad can be served and still go largely unnoticed. Yet most measurement frameworks treat delivery as success, even when ads reach empty living rooms or distracted viewers. Drawing on TVision's U.S. panel data, Yan explores what happens after an ad is served, revealing why true human attention is a stronger signal of whether creative, media, and investment are driving real business impact. Yan Liu Founder & CEO TVision
1:20pm - 1:55pm	SESSION 6
1:55pm - 2:30pm	SESSION 7
2:30pm - 2:40pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.