Measurement Day: A Day of Learning | 1-Day Conferences | ANA

Measurement Day: A Day of Learning

Please join us for an educational and insightful day of measurement learnings at Nielsen’s Flat Iron District office in NYC. At this in-person conference you will hear from speakers that will share cutting-edge techniques, emerging technologies and the newest metrics that marketers need to understand to stay abreast of consumer behavior. Our agenda brings deep measurement perspectives from across the industry as we include voices of marketers, agencies, media and measurement companies.

when

Start: Wednesday, May 1, 2024 at 9:00am

End: Wednesday, May 1, 2024 at 3:00pm

WHERE

Nielsen
675 6th Ave, 3rd Floor
New York, NY 10010

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $299 Silver Tier $399 Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, May 1, 2024
9:00am
- 9:30am
WELCOME & REGISTRATION

9:30am
- 9:45am

OPENING REMARKS

Kevin Svenningsen
Senior Vice President, Measurement for Marketers ANA
9:45am
- 10:15am

BEYOND AGE AND GENDER: NAVIGATING THE ERA OF ADVANCED AUDIENCES

Over the past decade, the industry has demanded increased flexibility and tools that enable the use of first- and trusted third-party data to be leveraged across all stages of an advertising campaign. It is no longer sufficient to transact based on age and gender alone.

Join Nielsen for a dynamic session focused on how we evolve our existing data-driven-linear strategy to a cross-platform advanced audience product suite underpinned by unique identity platforms, big data, and robust first and third-party audience integrations.

Matt Devitt
SVP, Head of Advertisers and Agencies Nielsen
10:15am
- 10:45am

INSIGHTS TO ACTION: HOW FAR DOES ANALYTICS TAKE THE BATON?

A deep understanding of consumer behavior is critical to any marketing professional. Analytics teams are often key partners that uncover new insights. In today’s rapidly changing consumer landscape, how can analytics professionals work with marketers to continuously optimize marketing approaches based on new consumer understandings? Where is the line between uncovering the insight and acting on the new insights?

Adam Word
Senior Manager of Marketing Analytics New Balance Athletics, Inc.
10:45am
- 11:15am
NETWORKING BREAK

11:15am
- 11:45am

THE POWER OF MARKETING MEASUREMENT: DRIVE ORGANIZATIONAL CHANGE, ACTIONABILITY AND FUEL BUSINESS TRANSFORMATION

Marketing is no longer "just a cost center.” The smartest business leaders view marketing as a powerful investment in business transformation: the ability to adapt swiftly to market dynamics, capitalize on emerging opportunities, and remain competitive in an ever-evolving landscape. So, how can organizations make this shift?

It starts and ends with unified marketing measurement. Simply put, it’s about unifying your team under data you can trust, action on, and use to prove profitable growth for your entire business. This type of data can become your cornerstone for sustained success in today’s fast-paced business ecosystem.

Troy Neidermire
VP of Measurement and Enablement Ovative Group
Manuel Neto
VP of Global Analytics and Data Science Capri Holdings (Jimmy Choo, Versace, and Michael Kors)
11:45am
- 12:15pm

FROM PIXELS TO PICASSOS: EXPLORATION OF THE IMPACT OF AD CREATIVE ON AD DELIVERY AND CONSIDERATIONS FOR MEASUREMENT

In this discussion, we’ll have an overview of the role that ad creative experiences play in many auction-based environments as well as practical considerations for conducting rigorous creative experimentation on major digital platforms.

Kyle Shank
Director of Media Technology, Analytics, and Operations The Hershey Company
12:15pm
- 1:15pm
LUNCH

1:15pm
- 1:45pm

MEASURING THE MEANINGFUL IMPACT OF A VILLAGE

In this session we’ll dive deeper into how marketers can best leverage and measure the collective power of their holistic marketing teams. Harman along with the Havas network will share our best practices and analytical learnings to create meaningful media experiences that have business & cultural impact and measurable results.

Jessica Sheehan
SVP Comms Strategy Havas Media
Emma Saul
Director, CSA Consulting CSA North America
Katie Raymond
Director, Content, Paid Media + Digital Marketing JBL
1:45pm
- 2:15pm

YES, YOUR AUDIO CAMPAIGN CAN BE MEASURED!

This session will review the latest innovations in audio measurement. WARC estimates that 31% of all media time is spent with audio (podcasts, AM/FM Radio, streaming, Satellite Radio). Audio measurement is undergoing a significant renaissance, with an explosion of new solutions to measure attentiveness, brand lift, sales effect, search and site attribution, creative effectiveness, and new data inputs for media mix modeling.

Pierre Bouvard
Chief Insights Officer CUMULUS MEDIA (Westwood One, Audio Active Group)
2:15pm
- 2:30pm

CLOSING REMARKS

Kevin Svenningsen
Senior Vice President, Measurement for Marketers ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.