Retail Day at the ANA (Virtual Only)

This event is over.

Marketers at retail brands face a myriad of challenges specific to their industry, including rising customer acquisition costs, increased price sensitivity, and the growing complexity of omnichannel commerce and retail media. Through peer-driven discussion and practical guidance, Retail Day at the ANA will explore how retailers are connecting brand efforts to sales and traffic, leveraging premium CTV to build brand awareness, use payment data as a loyalty engine, and more.

Missed the inaugural Retail Day? No worries, as ANA's ASK Research Service has created an industry dossier with the latest trends and developments shaping the world of Retail Marketing. ANA Members can access it here. Want a deeper dive? Just ASK.

To see the full calendar of vertical-specific events this year, visit ana.net/verticals

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, May 21, 2026
11:00am - 11:10am	OPENING REMARKS Michael Berberich VP, Content Strategy & Verticals ANA
11:10am - 11:40am	“HEARTBEAT” BRANDS WILL WIN THE FUTURE Renowned futurist Faith Popcorn will explore the rise of the “Heartbeat Brand” — brands that move beyond transactions and loyalty points to build deeper, more human relationships with consumers during moments that genuinely matter. Through provocative examples ranging from Costco’s fertility support program to Tylenol’s cultural reinvention and emotionally intelligent customer experiences, attendees will examine how retailers can differentiate in an era where products, pricing, and media strategies are increasingly commoditized. Faith Popcorn founder and CEO Faith Popcorn’s BrainReserve View Presentation
11:40am - 12:10pm	FROM INSIGHTS TO CHECKOUT: NAVIGATING 2026 RETAIL TRENDS WITH FOOT TRAFFIC & MULTI-TOUCH MEASUREMENT As we cross the midpoint of Q2 2026, the retail landscape is defined by an evolving marketing paradox: while we have more data than ever, consumer desires continue to be unpredictable and their journeys more fragmented. To drive growth, retail marketers must move beyond surface-level metrics to find a "source of truth" that connects digital signals to physical outcomes. In this session, we will bridge the gap between advanced measurement strategies and media-agnostic foot traffic trends. Using fresh Q1 data and early Q2 signals, we will examine how shoppers are moving across the retail landscape and, more importantly, how to accurately measure the impact of your brand efforts on that movement. These insights provide the essential context your digital dashboard is missing, revealing where market-driven shifts end and true campaign impact begins. Key Discussion Pillars: Proven Approaches to Segmentation & Personalization: As customer expectations evolve in an unpredictable market, generic targeting fails. We’ll discuss how to use real-world behavioral data to power hyper-relevant messaging that meets shoppers’ shifting needs in real-time. The Foot Traffic Intelligence Report: We’ll share a media-agnostic view of the retail market to establish a true North Star for industry health. See exactly how 2026 physical visitation patterns highlight shifting shopper intent and organic seasonal demand, independent of media exposure. Connecting Brand Efforts to Sales & Traffic: One of the hardest links to forge is the one between "top-of-funnel" brand storytelling and "bottom-of-funnel" results. We will explore strategies to measure brand awareness and brand lift while clearly connecting those efforts to measurable store traffic and hard sales. Agile Measurement & Optimization for 2027 Planning: See how to integrate foot traffic and sales-based metrics to support in-flight adjustments and complement longer-term Marketing Mix Models (MMMs). Learn to separate organic market fluctuations from true ROI to make informed decisions for back-to-school and 2027 planning. Xander Nafman Director of Customer Analytics Foursquare View Presentation
12:10pm - 12:40pm	FROM SCREEN TO SHELF: HOW CHOBANI AND ALBERTSONS MEDIA COLLECTIVE PROVED CTV DRIVES PERFORMANCE As connected TV continues to command larger shares of media budgets, advertisers are demanding one thing above all else: proof that premium video drives real sales outcomes. This session features Chobani and Albertsons Media Collective sharing how a close brand–retailer partnership helped redefine CTV as a full‑funnel performance channel, not just an awareness vehicle. Through a collaborative campaign supporting Chobani’s protein yogurt drink launch, the teams combined premium CTV storytelling, Albertsons shopper data, and closed‑loop measurement in partnership with NBCUniversal to directly connect ad exposure to in‑store and digital sales. The result demonstrated how retail media and premium video can work together to deliver measurable, incremental business impact. Business Challenge Chobani was launching new protein yogurt drinks across Albertsons banners with the goal of driving trial, household penetration, and new‑to‑brand growth. While CTV offered unmatched reach and storytelling opportunities, the brand needed confidence that premium video could be measured and optimized as part of a performance‑driven retail media strategy and not just upper‑funnel awareness. Collaborative Strategy Chobani and Albertsons Media Collective partnered to design a connected, full‑funnel approach anchored by premium CTV: Upper funnel: NBCUniversal premium CTV to build broad awareness for the product launch Mid to lower funnel: Offsite video, social, and onsite media activated against Albertsons first‑party audiences, including brand, category, and shopper segments Commerce connection: Seamless paths from ad exposure to add‑to‑cart and purchase across Albertsons digital properties This coordinated execution ensured messaging continuity while guiding shoppers from screen to shelf/ couch to checkout and into conversion. Evan Havorka VP of Product and Innovation Albertsons Media Collective Christen Spencer Director of Shopper Marketing Chobani
12:40pm - 1:10pm	PAYMENTS DATA IS THE NEW LOYALTY ENGINE IN AGENTIC COMMERCE This joint session from Clover and Code and Theory breaks down how SMBs and Enterprise organizations can use payments data to power smarter marketing, deeper personalization and more resilient loyalty strategies as commerce shifts toward agent-driven experiences. Michael Edwards VP, Global Product Strategy, Merchant Solutions Fiserv Craig Elimeliah Chief Creative Officer Code and Theory Network
1:10pm - 1:40pm	ROUNDTABLE DISCUSSION How can small to medium size Retail brands grow and prosper with tech and data on a limited budget? Colleen Gibson, North America Marketing Director at Baby Bjorn and Hilary Lowry, Marketing Manager at Red Wing Shoe Co. join host Mike Berberich to lead a group discussion focused on doing more with less. Facilitators: Colleen Gibson North America Marketing Director Baby Bjorn Hilary Lowry Marketing Manager Red Wing Shoe Co. Michael Berberich VP of Content Strategy & Special Programming ANA
1:40pm - 2:10pm	HOW TO SCALE PORTFOLIO MARKETING FOR RETAILER GROWTH Retail growth is getting harder. Shoppers are overwhelmed, categories are saturated, and attention is limited, yet most solutions are still built one brand at a time. This session explores a different path. We’ll show why growth is no longer a brand-by-brand problem and how retailers can unlock more impact by leading at the portfolio level, curating, connecting, and amplifying brands around real shopper needs and occasions. The result is clearer experiences for shoppers, stronger category growth, and bigger baskets. If you are looking for new ways to drive growth in a more crowded, complex landscape, this is a conversation worth joining. Jessica Bydlak VP Strategy Director Arc Worldwide
2:10pm - 2:40pm	BEST PRACTICES IN RETAIL MEDIA INTERNAL MANAGEMENT The rise of retail media networks has reshaped the brand-retailer relationship, bringing new complexities that many companies struggle to manage. In addition to the need for external measurement consistency, many brands are also facing internal challenges around collaboration, alignment, and decision-making. The author of the ANA's latest report, Jason Trubowitz, shares how brands are creating unified, full-funnel plans to link campaigns to both retailer initiatives and national media efforts. Jason Trubowitz SVP, Brand and Media ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.