Travel & Hospitality Day at the ANA (Virtual Only)

This event is over.

Travel, Tourism, and Hospitality marketers are navigating volatile demand, intense competition across channels, and rising pressure to prove ROI while protecting brand safety and customer data. Through peer-driven discussion and practical guidance, Travel, Tourism, and Hospitality Day at the ANA will explore how marketers are modernizing brand and performance strategies, using data more effectively, and optimizing media, loyalty, and personalization efforts to move faster, spend smarter, and drive more profitable bookings.

To see the full calendar of vertical-specific events this year, visit ana.net/verticals

Agenda

TIME	EVENT DETAILS	LOCATION
Tuesday, June 16, 2026
11:00am - 11:10am	OPENING REMARKS
11:10am - 11:40am	STRIKING AN EMOTIONAL CHORD: JUMERIAH’S ONE FLAME CAMPAIGN Jumeirah, the global hospitality group and member of Dubai Holding, has unveiled Our Flame – a new cinematic campaign that captures the essence of its Arabian hospitality through a powerful visual and emotional thread: light passed from one soul, one destination, to the next. Conceived as a brand poem rather than a conventional commercial, the campaign video is written and narrated by award-winning Emirati poet Shamma Al Bastaki and directed by acclaimed Ghanaian Dutch filmmaker Emmanuel Adjei. Together, they craft an artistic reflection on what it means to be present, to welcome, and to connect – values rooted in the region’s longstanding tradition of warmth and generosity. Jumeriah’s Alex Josephson and We Are Rival’s Eric Fulwiler break down the insights behind the powerful new campaign, and how the campaign symbolizes the quiet, meaningful gestures that define true hospitality: a door opened, a cup offered, a moment shared. Eric Fulwiler Co-founder & CEO We Are Rival Alex Robertson VP of Global Marketing and Digital Jumeirah Hotels
11:40am - 12:10pm	PROGRAMMATIC RECKONING: TRANSPARENCY THAT DRIVES PERFORMANCE FOR TOURISM BRANDS Programmatic performance improves when brands can clearly see where budgets are going and act with confidence on what they find. In this case study, AdGenuity, agency specialist in travel and hospitality, shares how greater transparency across its programmatic ecosystem enabled stronger optimization, clearer ROI accountability, and more efficient and effective use of budgets. Rachael Root SVP, Operations Ad+genuity Phillip Hayman Customer Success Director Fiducia View Presentation
12:10pm - 12:40pm	MARKETING EPIC DESTINATION IN THE AI ERA AI has upended traditional travel planning as LLMs learn more about the likes and dislikes of consumers and AI agents represent those consumers in finding the best-suited locations (and prices). DMOs (destination marketing organizations) like Visit Orlando and attraction-focused marketers like Universal Destinations & Experiences require data, agility, and ingenuity to revise and adapt to traditional marketing methods, in the pre, mid, and post phases of the traveler journey. Please join us as we will share best practices and learning on how marketers can take the transformational power of AI and turn it to their advantage. Tim Megginson Vice President of Digital & Data Strategy Visit Orlando Jeff Minsky Vice President, AI & Marketing Futures & Marketing Technology ANA
12:40pm - 1:10pm	CAMP AIRSTREAM AND THE BUSINESS OF BELONGING Experiential marketing delivers more value when it is designed not as a one-time activation, but as a platform for community, loyalty, advocacy, and long-term customer growth. Centered on Camp Airstream, this session will examine how a branded experience can evolve into scalable business infrastructure that strengthens consumer relationships, supports retention, and contributes to profitability over time. Speakers will share practical lessons on customer behavior, organizational alignment, content creation, measurement, and retention, offering attendees useful frameworks for building experience-led community strategies within their own organizations. Mollie M. Hansen CMO Airstream Chris Pendl Principal & Founder Nomadics
1:10pm - 1:40pm	WHEN THE WORLD COMES TO YOU: NYC TOURISM KICKS OFF THE WORLD CUP STRATEGY Global events demand a clear, coordinated marketing approach at the city level. This session will focus on how NYC Tourism is approaching the 2026 FIFA World Cup, with an emphasis on overall strategy and planning for the city. Nancy Mammana Chief Marketing Officer NYC Tourism View Presentation
1:40pm - 2:10pm	CONTENT WITHOUT CONSEQUENCES: NAVIGATING THE LEGAL RISKS OF CONTENT, INFLUENCERS, AND UGC When it comes to travel marketing, a picture is worth a thousand words. However, in the quest to find the perfect image to grab consumers’ attention and imagination, many marketers run into legal pitfalls that put them or their entire organization at risk. Amy Rubin, Senior Corporate Counsel at Tripadvisor, joins us to discuss the legal considerations when it comes to original content, paid/influencer content, and user-generated content. There’s no question that content is an important tool for marketers, and this session will ensure you know how to fully leverage it the right way. Amy Rubin Senior Corporate Counsel Tripadvisor
2:10pm - 2:40pm	OUTMANEUVERING THE ALGORITHMS: DRIVING RELEVANCE THROUGH CULTURAL RESONANCE In an era of algorithmic pressure, shrinking attention spans, and relentless ROI scrutiny, the instinct is to optimize. San Diego Tourism Authority took the opposite bet. As travelers increasingly choose destinations not just for where to go, but for what a place says about who they are, destination marketing is being rewritten — not by algorithms, but by cultural resonance. In this session, San Diego Tourism Authority and The Shipyard will make the case for a different kind of media strategy: one that includes premium partnerships, bespoke storytelling, and immersive real-world experiences. Through campaigns with National Geographic, TripAdvisor, and Vox/Eater, the discussion would unpack how destinations can activate cultural moments, amplify local voices, and build marketing ecosystems that deepen emotional relevance across platforms and in-market — while still delivering measurable business outcomes. Kayla Yap Director of Brand Management San Diego Tourism Authority Stephani Estes Chief Media Officer The Shipyard View Presentation
2:40pm - 2:50pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.