Social Responsibility in Marketing hosted by Georgetown University (In-Person Only) | 1-Day Conferences | ANA

Social Responsibility in Marketing hosted by Georgetown University (In-Person Only)

This event is over.

Join the ANA Educational Foundation (AEF) on Thursday, September 12, 2024 for an in-person conference hosted by Georgetown University. You will hear from top industry professionals who will address corporate social responsibility initiatives, sustainability, advocacy, cause marketing, ethical considerations in marketing practices, purposeful marketing, and more. In partnership with the ANA Center for Brand Purpose, speakers will offer actionable takeaways, insightful case studies, and discuss how marketers can better serve their communities.


Agenda

TIME EVENT DETAILS LOCATION
Thursday, September 12, 2024
8:30am
- 9:00am
REGISTRATION & BREAKFAST

9:00am
- 9:05am

OPENING REMARKS

Marcia Soling
Senior Vice President ANA Educational Foundation
Prof. Debora Thompson
Professor Georgetown University
9:05am
- 9:45am

A FIRESIDE CHAT WITH THE WASHINGTON POST

A discussion about how The Washington Post has successfully integrated purpose into their marketing strategies to drive growth, build brand loyalty, and create a positive impact on society. Led by Georgetown University faculty member Ronnie Goodstein.

Kathy Baird
Chief Communications Officer The Washington Post
9:45am
- 10:25am

PUTTING PURPOSE TO ACTION IN MARKETING STRATEGY

In today's competitive market, it is crucial for businesses to not only define their purpose but also to put it into action through their marketing strategies. This presentation will explore the importance of aligning marketing efforts with the company's core values and mission.

Melissa Brotz
Chief Marketing and Communications Officer Abbott
View Presentation
10:25am
- 10:40am
NETWORKING BREAK

10:40am
- 11:20am

A FIRESIDE CHAT WITH INTERNATIONAL RESCUE COMMITTEE

Learn how the International Rescue Committee has put purpose into action, a discussion led by Georgetown University faculty member Debora Thompson.

Zain Habboo
Chief Marketing & Mobilization Officer International Rescue Committee
11:20am
- 12:00pm

TIMELESS STORYTELLING: TIPS FOR MULTIGENERATIONAL MARKETING

Institutions with rich legacies often have great, foundational support, but in order to thrive and endure they must be able to reach and engage young audiences and new generations. Learn how Consumer Reports has engaged millions of members over its 88 year history, and how we’re looking to the future.

Khalid El Khatib
Chief Marketing Officer Consumer Reports
12:00pm
- 12:40pm

DRIVING SUSTAINABLE CHANGE

Learn how the United States Postal Service is operationalizing ambitious sustainability goals and integrating key strategies throughout its expansive logistics network.

Thomas Simpson
Manager, Corporate Sustainability Initiatives United States Postal Service
12:40pm
- 12:45pm

CLOSING REMARKS

Prof. Debora Thompson
Professor Georgetown University
12:45pm
- 1:45pm
NETWORKING LUNCH


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.