Reinvent Your B2B Growth Engine, Hosted by MarketBridge (In-Person Only) | 1-Day Conferences | ANA

Reinvent Your B2B Growth Engine, Hosted by MarketBridge (In-Person Only)

Get ready for a transformative one-day event where we'll dissect the complexities and barriers to growth facing today's B2B CMOs and their teams and discuss how to overcome them – starting now in the race to year-end performance.

B2B leaders and their marketing teams are invited to explore new approaches, back decisions with data, and learn how to design, activate, and optimize effective go-to-market strategies. From entering new markets, to leveraging intent data/AI, we'll explore cutting-edge methods to influence buyer decisions and meet growth objectives.

when

Start: Wednesday, September 4, 2024 at 9:30am

End: Wednesday, September 4, 2024 at 2:30pm

WHERE

PTC Headquarters
121 Seaport Boulevard
Boston, MA 02210

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $299 Silver Tier $399 Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, September 4, 2024
9:30am
- 10:00am
SIGN-IN AND NETWORKING BREAKFAST

10:00am
- 10:10am

WELCOME REMARKS

Sonia David
Vice President ANA Business Marketing Practice
10:10am
- 10:20am

OPENING REMARKS

Brice Chaney
Chief Revenue Officer MarketBridge
10:20am
- 10:55am

HOW TO FIND AND ACT ON YOUR NEXT 100-MILLION DOLLAR REVENUE OPPORTUNITY

Mike Kelleher
Senior Vice President MarketBridge
Meredith Fuller
Managing Director, Demand Strategy Quarry
10:55am
- 11:30am

CUSTOMER STRATEGY IN THE AGE OF AI

When it comes to influencing buying decisions, personalization is a strategic imperative. Despite advanced tools, data, channels, and now AI – effectively engaging buyers at every step remains challenging. In this session, author of the new book, Personalized and Senior Lecturer of Business Administration of Harvard Business School, David C. Edelman, explores the Five Promises of Personalization that companies must fulfill to succeed. You’ll walk away with actionable strategies to enhance buyer engagement and help drive business growth.

David Edelman
Senior Lecturer of Business Administration Harvard Business School Former CMO at Aetna, a CVS Health Company
11:30am
- 12:05pm

SESSION 3

12:05pm
- 1:15pm
LUNCH

1:15pm
- 1:50pm

SESSION 4

1:50pm
- 2:25pm

SESSION 5

2:25pm
- 2:30pm

CLOSING REMARKS


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.