The Human Touch: The New Currency of B2B Marketing (In-Person Only)

In an era where B2B buyers are armed with infinite data, generative AI, and a surplus of content, one truth stands firm: decisions are still deeply human.

This exclusive, members-only gathering brings together senior marketers to confront a new reality: information no longer differentiates; confidence does. Trust, proof, reputation, and emotional assurance are now the true drivers of choice.

Through bold thinking and real-world insight, attendees will learn how to design brands and content ecosystems that stand out. Systems that are discoverable, credible, defensible, and ultimately, chosen. Because in a world optimized by machines, the ultimate edge is human.

when

Start: Thursday, November 5, 2026 at 9:00am

End: Thursday, November 5, 2026 at 4:00pm

WHERE

Bloomberg Headquarters
731 Lexington Avenue
New York, NY 10022

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $299	Silver Tier $399	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact [email protected]

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, November 5, 2026
9:30am - 10:00am	REGISTRATION & BREAKFAST
10:00am - 10:10am	OPENING REMARKS Sonia David VP, Business Marketing Practice ANA
10:10am - 10:45am	MAKING B2B MARKETING FEEL HUMAN AGAIN Most B2B marketing still sounds like it was written for a spec sheet, not for the people making high-stakes decisions. In this session, Bloomberg Media shares how to shift from information-heavy messaging to stories that reflect how buying groups actually think, feel, and decide. Using their proprietary research and case studies, they break down what makes content connect and move markets. You'll walk away with: A clear way to make your brand more relatable without losing credibility How to earn confidence in complex, risk-sensitive decisions Practical ways to create content that sticks and drives action Michelle Lynn Global Head of Data Science & Insights Bloomberg Media
10:45am - 11:20am	SESSION 2
11:20am - 11:55am	SESSION 3
11:55am - 1:00pm	LUNCH
1:00pm - 1:35pm	SESSION 4
1:35pm - 2:10pm	SESSION 5
2:10pm - 2:45pm	SESSION 6
2:45pm - 3:00pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.