The Future of Marketing Technology hosted by Northeastern University

This event is over.

Join the ANA Educational Foundation (AEF) and Northeastern University’s D’Amore-McKim School of Business on Friday, April 8, 2022 to hear from top minds in marketing innovations during a live Zoom event. Sessions will offer a window into the future on consumer behaviors, the role of technology, and why marketers must be ready to adapt an innovative mindset. Hear from leading marketers as they present case studies and lessons learned around digital innovation. Topics covered will include augmented reality, artificial intelligence, virtual reality and how data drives the technology.


Agenda

 


TIME EVENT DETAILS LOCATION
Friday, April 8, 2022
2:00pm
- 2:05pm

OPENING REMARKS

Marcia Soling
Vice President, Content Manager ANA Educational Foundation
Koen Pauwels, Ph.D.
Professor, Marketing & Co-Founding Director, (DATA) Initiative Northeastern University, Boston
2:05pm
- 2:40pm

VR & THE METAVERSE

Joanna Popper
Global Head of Virtual Reality for Go-To-Market and Content Partnerships HP
View Video and Presentation
2:40pm
- 3:15pm

EVOLVING STORYTELLING TECHNOLOGY OVER 130 YEARS

For over 130 years, National Geographic has been telling stories that inspire, inform, and engage consumers worldwide. However, as consumer behavior changes, Nat Geo needs to adopt new technologies to remain revered and relevant. In this presentation, Nat Geo will talk about evolving its storytelling to a new audience interested in more immersive experiences.

Marcelo Galdieri
SVP, Brand and Franchise Management National Geographic
View Video and Presentation
3:15pm
- 3:50pm

OUTCOMES & AGILITY

Use advanced measurement and data techniques to build a unified view of your customer and better understand what works for them (including what marketers need to consider when getting ready for a cookie less world).

Grace Liau
Global Business Lead Google
View Event Recap
3:50pm
- 4:25pm

REINVENTING MARKETING IN A CATEGORY

How Avocados From Mexico has leveraged creativity, innovation, marketing technologies, and data to reinvent marketing in the fresh produce category and build a brand in a category that is typically brand-less.

Ivonne Kinser
Vice President of Marketing and Innovation Avocados From Mexico
View Event Recap and Related Materials
4:25pm
- 4:30pm

CLOSING REMARKS BY NORTHEASTERN UNIVERSITY


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.