Brand Activation: Maximizing Influencer Marketing During COVID-19

 

 

when

Start: Thursday, August 20, 2020 at 11:00am

End: Thursday, August 20, 2020 at 2:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual $249 Nonmember $249

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Thursday, August 20, 2020
11:00am
- 11:10am
OPENING REMARKS

Leah Marshall
Director, Influencer Marketing ANA
11:10am
- 11:40am

INFLUENCERS: EPIC RESET AND REFRESH MOMENT

While 2020 basically uprooted your marketing plans, the silver lining is that you now have a moment to build in flexibility for the future. And influencer marketing may play a key role: ramping and speeding up message ideation, making media investments go further, and moving consumers from social media timelines and streaming videos to a full shopping carts. This session will provide insight and inspiration from several case studies of brands that successfully shifted toward being faster, more efficient and flexible with influencer marketing, moving beyond awareness campaigns and toward campaigns that perform.

Sinead Norenius-Raniere
Vice President, Influencer Marketing & Paid Social Valassis
11:40am
- 12:10pm

EMPATHY, STORYTELLING & INFLUENCING MILLENNIAL FAMILIES

Millennial parents are looking for true, authentic storytelling and prefer brands that align with their values. Storytelling creates empathy and connection, what millennials are looking for from brands. This session will explore how influencer marketing can provide “real and organic” connection and the importance of a great content angle and providing the influencer direction that still leaves room for personal style and creativity. 

Christina Soletti (@ergobaby)
Director, Social Media and Community Ergobaby
12:10pm
- 12:40pm

LIONS, TIGERS, TROLLS, AND MOVIE NIGHTS: HOW SOCIAL LISTENING INFORMS INFLUENCER CAMPAIGNS

Now, more than ever, parents are looking for ways to connect as a family and also keep their children entertained. There was a 51 percent increase in social conversations surrounding ‘Activities for Children’ as parents faced the challenge of shuttered schools and daycares due to COVID-19. This insight led to NBCUniversal pivoting the launch of their latest movie releases to focus on how their films can be a way for families to connect and create special moments at home. This session will show how social listening insights affected NBCUniversal’s campaign strategy and how you can use similar insights to inform your influencer campaigns.

Sarah Hughes
Consumer & Influencer Product Marketing Manager Inmar Intelligence
Lyndsey Adams
Customer Marketing Manager Universal Pictures Home Entertainment
12:40pm
- 1:10pm

BRANDS’ LEGAL OBLIGATIONS WHEN USING INFLUENCERS

The Federal Trade Commission’s (FTC) recent actions suggest that influencers’ failure to disclose their relationships to the brand and make unsubstantiated claims on social media are pervasive and persistent issues. Brands can also be held liable for the acts of their influencers (and/or the advertising agencies working on their behalf.) This session will provide a primer on influencer disclosure requirements, related legal obligations directly applicable to brands, and what brands can do within their own organization to limit liability from influencer partnerships.

Brittany Juliano
Senior Digital Marketing Specialist ECCO USA
Kasey Boucher
Associate Pierce Atwood LLP
1:10pm
- 1:40pm

SESSION 5 - TBA

Alex Diamond
Director, Consumer Marketing HBO
Brian Salzman
Founder & CEO RQ
1:40pm
- 1:50pm
CLOSING REMARKS


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.