Evolving Consumer Privacy Landscape, Presented by Facebook

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The privacy landscape is changing rapidly as the industry faces regulatory interventions and evolving browser policies. What do CMOs and senior marketers need to know to navigate this new normal? In this virtual 1-Day Conference, data and analytics experts from leading research organizations and consumer brands will cover the ins-and-outs of the rapidly evolving market segment of identity and privacy, including its current state and future outlook in marketing and advertising. Learn how organizations across the advertising and marketing ecosystem are leveraging the most-timely data and consumer research in the practice of attribution, visualization, predictive analytics, ROI and more in the data privacy and Covid-19 era.


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, February 24, 2021
11:00am
- 11:03am

WELCOME REMARKS

Molly Knol
Director, Committees and Conferences ANA
11:03am
- 11:19am

THE PATH TO A PRIVACY-CONSCIOUS DIGITAL ECOSYSTEM

People want and deserve more privacy. Governments are passing data regulation and a few big tech companies are taking matters into their own hands. But much of the advertising industry is being left out of this conversation. And marketers are struggling to keep up with these unilateral changes that hurt the ability of businesses to reach customers effectively. But does privacy need to come at the expense of personalized experiences? And what can marketers do about these changes? During this session, Facebook will argue that this is not a zero sum game and will share thoughts to guide us towards a privacy-conscious digital ecosystem that preserves advertising performance.

Meera Krishna
Privacy and Ecosystem Lead Facebook
View Video and Presentation
11:19am
- 11:53am

THE GROWTH OF PRIVACY LEGISLATION: STATE AND FEDERAL IMPLICATIONS

In this session, Dan Jaffe, Group EVP, Government Relations at the ANA will provide an overview on the explosive growth of privacy legislation in the states and the impact this will likely to have on national privacy legislation. Additionally, learn about the substantial increase in advertising and data tax proposals in the states, and how the change in regulatory philosophy of the new Administration and the Democrat-controlled congress will affect advertising issues in general.

Dan Jaffe
Group EVP, Government Relations Association of National Advertisers
View Video and Presentation
11:53am
- 12:17pm

THE LATEST IN PRIVACY LEGISLATION & PRIVACY FOR AMERCA

In this session, Stu Ingis, Co-Chair of the eCommerce, Privacy, and Cybersecurity Group at Venable will share the latest developments in privacy legislation and provide an update on the Privacy for America model, an effort founded by the ANA

Stu Ingis
Chairman, Co-Chair of the eCommerce, Privacy, and Cybersecurity Group Venable
View Video and Presentation
12:17pm
- 12:51pm

TAKING CONTROL OF IDENTITY IN THE COOKIE-LESS MARKETING FUTURE

With the rapid deprecation of third-party cookies and device IDs by big tech as long-standing currencies for digital tracking and data for audience targeting and measurement, and privacy regulations like CCPA changing how organizations approach identification of audiences, what steps do marketers and publishers need to take with regards to offline and digital identity to prepare and build a sustainable model for data-driven marketing for years to come.

Key takeaways:

  • Understand key industry changes taking place that challenge current methods and technologies for cross-channel targeting and measurement
  • How organizations need to shift to first-party, privacy-safe methods of identity and data procurement for marketing and advertising
  • Examples of how organizations are building and growing first-party “private ID graphs” and deploying new technologies to take ownership and control of identity and power cross-channel total experience
  • Transformation occurring across media publishers and ad-tech platforms to enable inventory and audience targeting without reliance on third-party cookies and device IDs

Lynette Kaylor
VP, Media and Publisher Solutions Dentsu CXM
View Video and Presentation
12:51pm
- 12:55pm

CLOSING REMARKS

Molly Knol
Director, Committees and Conferences ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.