Brand Building

Marketing is both an art and a science, with a brand’s most important constituents – its consumers – at its core. Companies with a pulse on the consumer and a savvy understanding of how marketing adds value to the organization are better positioned to create successful strategies for building brand and business.  This virtual event will feature sessions from leading marketers who are successfully leveraging their craft to build their brands and drive growth for their organizations. Hear insightful case studies, learn best practices, and leave with actionable takeaways to apply to your own business.

when

Start: Thursday, July 23, 2020 at 11:00am

End: Thursday, July 23, 2020 at 2:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual $249 Nonmember $249

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

 


TIME EVENT DETAILS LOCATION
Thursday, July 23, 2020
11:00am
- 11:15am
Welcome Remarks

Molly Knol
Director, Committees and Conferences ANA
11:15am
- 11:45am

HOW NISSAN USES PRECISION MARKETING TO BUILD THEIR BRAND

In this session, hear how Nissan uses Precision Marketing to build their brand and drive awareness.

Robert Cross
Director, Media and Activation Nissan
11:45am
- 12:15pm

TD BANK: REIMAGINING BRAND DURING A PANDEMIC

In this session, learn why brand is more important than ever and how TD Bank remade one of its most popular ads for the quarantine era.

Ivy Brown
Senior Vice President, Head of Brand and Community Marketing TD Bank
Jesse Sutow
Vice President, Senior Manager, Advertising & Marketing Communications Lead TD Bank
12:15pm
- 12:45pm

XANDR: BUILDING A BRAND WITH CROSS SCREEN ADDRESSABLE

Consumers are screen agnostic, which means marketers need to understand how to create relevant content – and measure the impact – across multiple screens. AT&T’s advertising company Xandr will take attendees through the basics, and best practices, for building a brand with your target audiences in cross-screen environment.

Speaker TBD
XANDR
12:45pm
- 1:15pm

THE GENERAL INSURANCE: DRIVING GROWTH THROUGH COORDINATED MEDIA STRATEGIES AND RELEVANT CELEBRITY PARTNERSHIPS

In this session, hear how The General Insurance is breaking through the crowded insurance landscape by staying true to their customer and elevating the brand.

Kale Sligh
Vice President, Marketing The General Insurance
1:15pm
- 1:45pm

SESSION 5 TBD

1:45pm
- 2:00pm
Closing Remarks

Molly Knol
Director, Committees and Conferences ANA
2:00pm Event Ends


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.