Brand Building Presented by Xandr

This event is over.

Marketing is both an art and a science, with a brand’s most important constituents – its consumers – at its core. Companies with a pulse on the consumer and a savvy understanding of how marketing adds value to the organization are better positioned to create successful strategies for building brand and business. This virtual event will feature sessions from leading marketers who are successfully leveraging their craft to build their brands and drive growth for their organizations. Hear insightful case studies, learn best practices, and leave with actionable takeaways to apply to your own business.

On the day of the event, presentation PDFs that we have permission to share can be downloaded from this page, if you have any trouble accessing, please email registration@ana.net


Agenda

 


TIME EVENT DETAILS LOCATION
Thursday, July 23, 2020
11:00am
- 11:15am
Welcome Remarks

Molly Knol
Director, Committees and Conferences ANA
11:15am
- 11:45am

HOW NISSAN USES PRECISION MARKETING TO BUILD THEIR BRAND

In this session hear how Nissan USA developed its approach to Precision Marketing and uses it to support new model launches.

Robert Cross
U.S. Director Media & Activations Nissan North America
Nathan Fisher
Director, Customer Experience Strategy Nissan United
View Presentation and Video
11:45am
- 12:15pm

TD BANK: REIMAGINING BRAND DURING A PANDEMIC

In this session, learn why brand is more important than ever and how TD Bank remade one of its most popular ads for the quarantine era.

Ivy Brown
Senior Vice President, Head of Brand and Community Marketing TD Bank
Jesse Sutow
Vice President, Senior Manager, Advertising & Marketing Communications Lead TD Bank
View Presentation and Video
12:15pm
- 12:45pm

NEW INNOVATIONS DELIVERING AUDIENCES WITH PRECISION

Xandr and WarnerMedia come together to help marketers meet audiences where they are. But it’s not just about reaching those audiences, it’s about doing it in the right moments, in the right context, at scale. Learn how solutions such as data-driven linear and addressable technology are enabling the modern marketer to navigate this fragmented audience landscape.

Ryan Webb
Director Xandr
Nicole Tramontano
VP, Ad Innovation Sales WarnerMedia
View Video
12:45pm
- 1:15pm

THE GENERAL INSURANCE: DRIVING GROWTH THROUGH COORDINATED MEDIA STRATEGIES AND RELEVANT CELEBRITY PARTNERSHIPS

In this session, hear how The General Insurance is breaking through the crowded insurance landscape by staying true to their customer and elevating the brand.

Answers to audience questions from this session can be found in the Presentation PDF. 

Kale Sligh
Vice President, Marketing The General Insurance
View Presentation and Video
1:15pm
- 1:45pm

PEPSICO STRATEGY IN REACHING THE HEARTLAND CUSTOMER

In this session, best practices in marketing to the Heartland will be explored. Paul Jankowski, CEO at New Heartland Group, and Angela Topel, Senior Director of Marketing, at PepsiCo, will share new research and examples of ways to reach one of the most powerful cultural segments in the U.S. They will discuss how PepsiCo uses a Heartland marketing strategy to better understand and connect with the 60 percent of U.S. customers who call the Heartland home.  

Angela Topel
Senior Director of Marketing PepsiCo Beverages, North America - Central Division
Paul Jankowski
CEO New Heartland Group
View Presentation and Video
1:45pm
- 2:00pm
Closing Remarks

Molly Knol
Director, Committees and Conferences ANA
2:00pm Event Ends


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.