Innovation Day @ Toyota presented by Xandr

Innovation is crucial to any organization’s long term success. It is not solely defined by their ability to develop new breakthrough products and services for customers, but also uncovering new ways to reach customers and creative approaches to revive existing marketing efforts.  

Join us for a fun and informative day, hosted by Toyota and hear about various success stories in innovation. This ANA members-only conference will feature sessions from leading marketers and thought leaders who will share their case histories in brand innovation.

when

Start: Friday, March 29, 2019 at 8:15am

End: Friday, March 29, 2019 at 3:00pm

WHERE

Toyota Motor North America
6565 Headquarters Dr.
Plano, TX 75024

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Members Only Conference $0 $100 $200 $350 N/A N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Friday, March 29, 2019
8:15am Breakfast

9:00am Opening Remarks

9:10am

LEXUS & BLACK PANTHER PARTNERSHIP

Session Description coming soon!

MaryJane Kroll
Manager, Media Lexus
9:45am

REESE’S CANDY CONVERTER: USING MARKETING INNOVATION TO WIN THE HALLOWEEN SEASON

In this session, hear how Reese’s created social and general media buzz during Halloween with their “Candy Exchange Vending Machine."

Anna Lingeris
Earned Media & Brand Publicity Lead The Hershey Company
10:20am Networking Coffee Break

10:40am

DEL TACO: LAUNCHING A BRAND RE”FRESH”

As the nation's second leading Mexican quick service restaurant, Del Taco recently unveiled its brand refresh, focusing on being the “fresh Mexican grill.” Hear how Del Taco pulled off this successful repositioning that included everything from new back-of-house and guest-facing initiatives to a new holistic advertising campaign.

Barry Westrum
Chief Marketing Officer Del Taco Restaurants, Inc.
11:15am

AVOCADOS FROM MEXICO: CREATING AN INNOVATIVE PARTNERSHIP TO KEEP FANS BUZZING

In this session, hear how Avocados From Mexico partnered with American Airlines Center to debut two of the nation’s first “avocado-centric” concession stands located on the plaza level of the arena, using only fresh Avocados From Mexico. The first “AvoEats” concession stands in the US features trendy, Instagram-friendly fresh avocado menu items, including Avo Toast, Avo-Buffalo Fries, a Guacamole Sampler and Avo Tacos.

Stephanie Browder
Associate Director, Foodservice Marketing Avocados From Mexico
11:50am Luncheon

12:25pm

XANDR: CROSS SCREEN ADDRESSABLE 101

Consumers are screen agnostic, which means marketers need to understand how to create relevant content – and measure the impact – across multiple screens.  AT&T’s advertising company Xandr will take attendees through the basics, and best practices, for reaching their audiences cross-screen.

Aaron Brum
Senior Manager, Client Partnerships Xandr
Elizabeth Pinkham
Director, Client Partnerships Xandr
1:00pm

JACK IN THE BOX: HOW SOCIAL CONTENT TURNS FANS INTO BRAND ADVOCATES

Jack in the Box is known for doing things a little differently. From serving egg rolls and tacos at a 'burger restaurant', to infusing humor into their advertising that pushes the line, their marketing team will share how their social strategy has evolved over the years and how they lead the brand to think digitally first.

Morgan Higgins
Manager, Public Relations & Social Media Jack in the Box
Sheena Dougher
Senior Manager, Marketing Communications Jack in the Box
1:35pm Networking Coffee Break

1:55pm

SAMBAZON: PURPLE FOR THE PLANET

Founded in 2000, Sambazon is the pioneer and global leader of acai products, providing fresh juices, smoothies, energy drinks and frozen products made from the delicious Amazon Superfood. A socially and environmentally conscious company that uses commerce as a vehicle for positive change, Sambazon is committed to sharing superfood wellness with the world in a way that supports people and planet. In this session, Sambazon will present on their award winning campaign Purple for the Planet which intended to save 30 endangered species in 30 days by leveraging user generated content. Attendees will also learn about how this campaign leveraged KPIs/measurement, content marketing, and influencers.

Laura Elliott
Director, Marketing Sambazon
2:30pm

DOSIST: DEFYING CATEGORIZATION AND CONVENTION

By developing a brand that gives people complete control over cannabis’ effects with a beautiful, innovative product design and a science-focused approach, Dosist has been able to become not just a new kind of cannabis company, but a first-of-its-kind health & wellness brand, shedding the stigma of pot and creating an all-new category. Hear from Chairman and Co-Founder Jason DeLand about how the company, which been named as a Fast Company Most Innovative Companies in Health and Time's Best Inventions, has soared to a valuation of $300 Million since its founding in 2016.

Jason DeLand
Founding Partner and Chairman Dosist
3:05pm Conference Adjourns


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.