Innovation Day @ Toyota presented by Xandr

LEXUS & BLACK PANTHER PARTNERSHIP

In this session, hear how Lexus partnered with the Marvel’s Black Panther movie to target affluent, influential, and early adopters of new technology.

MaryJane Kroll

Manager, Media Lexus

REESE’S CANDY CONVERTER: USING MARKETING INNOVATION TO WIN THE HALLOWEEN SEASON

Reese’s is the number one candy brand but became the official G.O.A.T. of Halloween with the launch of the Reese’s Candy Converter. Using an age-old insight focused on candy trading, the brand paired the insight with their unapologetic personality and #NotSorry campaign to win the week of Halloween when sales were critical. This session will focus on how the brand leveraged earned media and insights to drive saliency (and sales) for the brand.

Anna Lingeris

Earned Media & Brand Publicity Lead The Hershey Company

DEL TACO: LAUNCHING A BRAND RE”FRESH”

As the nation's second leading Mexican quick service restaurant, Del Taco recently unveiled its brand refresh, focusing on being the “fresh Mexican grill.” Hear how Del Taco pulled off this successful repositioning that included everything from new back-of-house and guest-facing initiatives to a new holistic advertising campaign.

Barry Westrum

Chief Marketing Officer Del Taco Restaurants, Inc.

AVOCADOS FROM MEXICO: CREATING AN INNOVATIVE PARTNERSHIP TO KEEP FANS BUZZING

In this session, hear how Avocados From Mexico partnered with American Airlines Center to debut two of the nation’s first “avocado-centric” concession stands located on the plaza level of the arena, using only fresh Avocados From Mexico. The first “AvoEats” concession stands in the U.S. features trendy, Instagram-friendly fresh avocado menu items, including Avo Toast, Avo-Buffalo Fries, a Guacamole Sampler and Avo Tacos.

Stephanie Browder

Associate Director, Foodservice Marketing Avocados From Mexico

XANDR: CROSS SCREEN ADDRESSABLE 101

Consumers are screen agnostic, which means marketers need to understand how to create relevant content – and measure the impact – across multiple screens.  AT&T’s advertising company Xandr will take attendees through the basics, and best practices, for reaching their audiences cross-screen.

Aaron Brum

Senior Manager, Client Partnerships Xandr

SAMBAZON: PURPLE FOR THE PLANET

Founded in 2000, Sambazon is the pioneer and global leader of açaí products, providing fresh juices, smoothies, energy drinks and frozen products made from the delicious Amazon Superfood. A socially and environmentally conscious company that uses commerce as a vehicle for positive change, Sambazon is committed to sharing superfood wellness with the world in a way that supports people and planet. In this session, Sambazon will present on their award winning campaign Purple for the Planet which intended to save 30 endangered species in 30 days by leveraging user generated content. Attendees will also learn about how this campaign leveraged KPIs/measurement, content marketing, and influencers.

Laura Elliott

Director, Marketing Sambazon