Marketing Trends for 2022, Presented by USPS

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Marketing is in constant flux and 2022 will be no different. Innovation in marketing is crucial to any organization’s long term success. It is not solely defined by their ability to develop new breakthrough products and services for customers, but also by uncovering new ways to reach customers and creative approaches to revive existing marketing efforts.

Join us for an informative look at some of the trends in marketing for 2022. This exclusive event features sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.


Agenda

TIME EVENT DETAILS LOCATION
Thursday, November 4, 2021
11:00am
- 11:03am

WELCOME REMARKS

Greg Wright
Vice President, Content Marketing ANA
11:03am
- 11:32am

2022 MARKETING PREDICTIONS AND TRENDS

Each year, APR releases its annual trends and predictions to inform our clients and the industry of important developments around content creation. As we near the end of the year, APR Founder & CEO Jillian Gibbs will score each of the 2021 predictions to analyze how well the industry adapted these trends and provide highlights on what to expect in 2022.

Jillian Gibbs
Founder & Global CEO APR
View Presentation
11:33am
- 12:10pm

10 INNOVATIVE WAYS CREATIVE CAN TRIGGER CUSTOMER BEHAVIOR TODAY

You want people to engage with your marketing. But science says that your customers and prospects are often on autopilot. They don’t “make” decisions, they default to automatic, reflexive, hardwired responses. Social scientists have documented 200+ of these decision defaults. While you may not have heard of most, they can actually impact what people open, who they believe, and when they buy. Discover how to use them – and significantly increase the likelihood people will do exactly what you want. Easily add them to your direct mail, email, ads, landing pages, etc. And gain an instant competitive advantage.

Nancy Harhut
Chief Creative Officer HBT Marketing
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12:11pm
- 12:43pm

5 BEST PRACTICES OF DIRECT MAIL RETARGETING

With 97% of website visitors leaving without buying or filling out a form, businesses are looking for any tool that reliably works to bring those visitors back. While digital retargeting can be effective, it also suffers from not reaching its target. Direct Mail Retargeting has been proven to be a clever, cost-effective, and reliable way to reach lost website visitors and bring them back to convert. Join Chris Foster as he reviews the 5 best practices of postcard retargeting. Learn how to go from a tapped-out marketer to a confident retargeting hero with a reliable channel that gives back more than you put in.

Chris Foster
Vice President, New Business Development Modern Postcard
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12:44pm
- 1:31pm

CURRENT AND FUTURE STATE OF LGBTQ+ MARKETING

Joining Pride Month celebrations was an early stop in the brand purpose journey, however, among the LGBTQ+ community, there are increased concerns about rainbow-washing and the decreased representation of LGBTQ+ in media/advertising. In this session, we will share the results of the ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ Community among ANA member companies. We will also identify and discuss how we can better support LGBTQ+ in advertising and in the workplace.

Greg Wright
Vice President, Content Marketing ANA
View Presentation

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.