The Future of Marketing Leadership, hosted by Columbia University

This event is over.

Columbia Business School’s Center on Global Brand Leadership and The ANA Educational Foundation present The Future of Marketing Leadership

Amid a constantly shifting world, the values of business and an understanding of consumer behavior and macro trends are more important than ever. Marketing and brand leaders must develop agile strategies that blend growth with social responsibility. Learn how economic and cultural shifts are accelerating the pace of digital transformation, data-informed decision-making, and the need to make emotional connections with stakeholders.

Hear from C-suite leaders who are unlocking the full potential of their resources and partnerships to adapt to this evolving marketplace.

Please note: Proof of vaccination will be required while in campus facilities.

Agenda

TIME	EVENT DETAILS	LOCATION
Friday, November 4, 2022
8:30am - 9:00am	REGISTRATION OPENS AND CONTINENTAL BREAKFAST
9:00am - 9:05am	OPENING REMARKS AEF Matt Quint Columbia University Center for Brand Leadership
9:05am - 9:40am	THE "RAISE HEALTH" MOVEMENT: HOW TO GALVANIZE PEOPLE THROUGH PURPOSE A fireside chat moderated by Scott Goodson, Strawberry Frog. Ramon Soto, Chief Marketing Officer Northwell Health
9:40am - 10:15am	THE ETHOS OF MARKETING AND HOW TO DRIVE BUSINESS SUCCESS A fireside chat Vita Harris Chief Strategy Officer FCB Global
10:15am - 10:30am	NETWORKING BREAK
10:30am - 11:05am	TURNING DATA INTO VALUE FOR YOUR STAKEHOLDERS A keynote and chat moderated by Shirley Yeh '23, Columbia Business School Iwao Fusillo ('90CBS) eCommerce Data Analytics Chief PepsiCo View Event Recap
11:05am - 11:40am	UNLOCKING GROWTH THROUGH EMPATHY A fireside chat moderated by Professor Liz Friedman, Columbia Business School Carlos Zepeda SVP Strategic Enterprise Capabilities Moët Hennessy USA View Event Recap
11:40am - 12:15pm	THE POWER OF TRUST AND PLANNING FOR CORPORATE ACTIVISM A keynote and chat moderated by Matt Quint, Director, Center for Brand Leadership Russell Dubner ('00CBS) Managing Director & Senior Partner, Global Chief Communications Officer Boston Consulting Group
12:15pm - 12:20pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.