The Future of Marketing Leadership, hosted by Columbia University | 1-Day Conferences | ANA

The Future of Marketing Leadership, hosted by Columbia University

This event is over.

Columbia Business School’s Center on Global Brand Leadership and The ANA Educational Foundation present The Future of Marketing Leadership

Amid a constantly shifting world, the values of business and an understanding of consumer behavior and macro trends are more important than ever. Marketing and brand leaders must develop agile strategies that blend growth with social responsibility. Learn how economic and cultural shifts are accelerating the pace of digital transformation, data-informed decision-making, and the need to make emotional connections with stakeholders.

Hear from C-suite leaders who are unlocking the full potential of their resources and partnerships to adapt to this evolving marketplace.

 

Please note: Proof of vaccination will be required while in campus facilities.


Agenda

TIME EVENT DETAILS LOCATION
Friday, November 4, 2022
8:30am
- 9:00am

REGISTRATION OPENS AND CONTINENTAL BREAKFAST

9:00am
- 9:05am

OPENING REMARKS

AEF
Matt Quint
Columbia University Center for Brand Leadership
9:05am
- 9:40am

THE "RAISE HEALTH" MOVEMENT: HOW TO GALVANIZE PEOPLE THROUGH PURPOSE

A fireside chat moderated by Scott Goodson, Strawberry Frog.

Ramon Soto,
Chief Marketing Officer Northwell Health
9:40am
- 10:15am

THE ETHOS OF MARKETING AND HOW TO DRIVE BUSINESS SUCCESS

A fireside chat

Vita Harris
Chief Strategy Officer FCB Global
10:15am
- 10:30am
NETWORKING BREAK

10:30am
- 11:05am

TURNING DATA INTO VALUE FOR YOUR STAKEHOLDERS

A keynote and chat moderated by Shirley Yeh '23, Columbia Business School

Iwao Fusillo ('90CBS)
E-commerce Data Analytics Chief PepsiCo
View Event Recap
11:05am
- 11:40am

UNLOCKING GROWTH THROUGH EMPATHY

A fireside chat moderated by Professor Liz Friedman, Columbia Business School

Carlos Zepeda
SVP Strategic Enterprise Capabilities Moët Hennessy USA
View Event Recap
11:40am
- 12:15pm

THE POWER OF TRUST AND PLANNING FOR CORPORATE ACTIVISM

A keynote and chat moderated by Matt Quint, Director, Center for Brand Leadership

Russell Dubner ('00CBS)
Managing Director & Senior Partner, Global Chief Communications Officer Boston Consulting Group
12:15pm
- 12:20pm

CLOSING REMARKS


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.