Retail Media Networks Hosted by Walmart Connect

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Agenda

TIME EVENT DETAILS LOCATION
Thursday, January 26, 2023
11:00am
- 11:02am

WELCOME REMARKS & INTRODUCTION

John Paquin
Senior Director, Brand & Media ANA
11:05am
- 11:31am

RETAIL MEDIA: THE POWER OF CUSTOMER INSIGHTS.

Walmart Connect will discuss the deep customer insights that RMNs can offer, giving brands a greater understanding of the extraordinary shifts we’ve seen in consumer habits and how to best connect with customers along their shopping journey.

Ernesto Henríquez
Senior Director of Client Solutions and Omni Capabilities Walmart Connect
View Video and Presentation
11:31am
- 12:07pm

MARKETERS ARE SCARED OF RETAIL MEDIA

Marketers fear missing out on retail media’s gold rush and fear retailers’ retaliation if they underspend. These fears form and reflect marketers’ underlying challenges with retail media, such as their lack of retail media readiness and brands’ internal misalignment. To overcome these fears, marketers must reframe retail media. Once they do, they can maximize retail media’s revenue impact.

Nikhil Lai
Senior Analyst, Performance Marketing Forrester
View Video and Presentation
12:07pm
- 12:43pm

MAKING THE MOST OF RETAIL MEDIA NETWORKS IN THE HIGHLY COMPETITIVE CPG LANDSCAPE

William Lee, Senior Manager, Retail Media at Henkel North America shares how this leading CPG company unlocks the enormous promise and full potential of RMNs to create seamless omnichannel shopping experiences that fuel growth across three business divisions. Learn how Henkel has leaned in to RMNs to leverage their rich data in conjunction with their own to make the most of the opportunity in the face of a dynamic marketing landscape.

William Lee
Senior Manager, Retail Media Henkel
View Video and Presentation
12:43pm
- 1:19pm

RMN'S BEYOND CPG'S

Ian Freitas, Global Retail & Channel Marketing Director at Intel, a global leader in creating world-changing technology and an early adopter of RMNs, will share his experience navigating the ins and outs of this rapidly evolving new platform from the perspective of a marketer outside the confines of the CPG industry. 

Ian Freitas
Global Retail & Channel Marketing Director Intel
View Video and Presentation
1:19pm
- 1:57pm

RETAIL MEDIA NETWORKS: A FORCED MARRIAGE OR PERFECT PARTNERSHIP?

What’s all the fuss about Retail Media Networks? The ANA set out to find out, fielding a landmark survey of our members’ usage, attitudes and future intentions regarding RMNs, followed up with qualitative interviews with senior marketer members to gain additional learning, insights and context.

John will share the results of our report, including, among other findings, that brands have mixed feelings about RMNs, regarding them as a “have to buy” vs. “want to buy,” and crediting them with driving sales, but not yet convinced that they can drive brand growth. Yet advertisers believe they can get there, with a majority expecting to be using more RMNs, and spending more with them, than they are today.

John will include specific recommendations for brands to get the most out of their RMN investment.

John Paquin
Senior Director, Brand & Media ANA
View Video
1:57pm
- 2:00pm

CLOSING REMARKS

John Paquin
Senior Director, Brand & Media ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.