Innovative Commerce @ Kroger

The days of consumers following a straight path to their purchases are long gone.  Even the circuitous “customer journey” is constantly being challenged by innovative new technology, consumer behavior and channel dilution.  Whether you’re a packaged goods or a software-as-a service company, a considered purchase or an impulse buy, companies must continue to be innovative in the way they generate commerce, or they risk being outflanked by their competitors.  This ANA INNOVATIVE COMMERCE conference will immerse you into the world of the latest innovations in Commerce that lead to brand growth, from industry leaders in URL to IRL, Direct to Consumer (DTC), Click and Collect / Buy Online Pick Up in Store (BOPIS), experiential flagships, social commerce and more. We will also focus on the ROI, metrics and measurement of Commerce throughout the customer journey.  


Start: Tuesday, September 22, 2020 at 8:00am

End: Tuesday, September 22, 2020 at 3:00pm


Kroger / 84.51
100 West 5th Street
Cincinnati, OH 45202

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration Client-Side Tier $0 Platinum Tier $100 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.