Evolving Your Approach to Mapping Identity, Presented by Innovid

WELCOME REMARKS

Greg Wright

Vice President, Content Marketing Association of National Advertisers (ANA)

FUTURE-PROOFING IDENTITY FOR A PRIVACY-FIRST WORLD

The promise of a free internet is rooted in a value exchange between content and data collection, but through the past decade the power dynamic has shifted with no clear winner in sight. In this session, we’ll dive into the response to global consumer privacy concerns (both good and bad), what to expect next, and above all, what we collectively can and should do about it.

Tal Chalozin

Co-Founder and Chief Technology Officer Innovid

DATA PRIVACY AND SECURITY REGULATION UPDATE

2021 has already brought a whirlwind of changes that could impact your bottom line and the way you do business. In this session we'll get an update from Reed Smith on data privacy and security, including regulatory policies and how marketers can protect themselves and their consumers. They'll also discuss transparency within the industry and provide the latest information and watchouts.

Robert Newman

Partner Reed Smith LLP

MANAGING USER PRIVACY IN ENTERPRISE MEDIA OPERATIONS

In this session, we will outline required practices for marketers in an evolving data compliance world. From first-party data and direct publisher campaigns to programmatic activation, marketers can ensure legal, regulatory, and industry standard compliance by focusing on transaction data rather than user data. MMI and CCA will show examples of how a focus on using privacy compliant transaction data, not only avoids legal headaches, but also improves performance of media investments to make every dollar go farther.

Shailin Dhar

Founder and Chief Executive Officer Method Media Intelligence

DISNEY STREAMING: MAKING THE MAGIC HAPPEN WITH MARKETING SCIENCE

Mastering marketing science is essential to winning in today’s rapidly-changing digital world. Iconic brands are taking a cue from the direct-to-consumer way of business and are embracing data and math as key components of their marketing strategies. Join Jesse Laskaris, who leads data-driven marketing for Disney Streaming (including Disney+, ESPN+, and Star+), and Innovid in a conversation about how data is being woven into all aspects of marketing, from dynamic creative optimization to identity resolution. 

Tal Chalozin

Co-Founder and Chief Technology Officer Innovid

THE GROWTH OF PRIVACY LEGISLATION: STATE AND FEDERAL IMPLICATIONS

In this session, the ANA’s government relations team will provide an overview on the explosive growth of privacy legislation in the states and the impact this will have on national privacy legislation. Additionally, they will cover advertising and data tax proposals in the states, and how the change in regulatory philosophy of the Biden administration will affect advertising issues in general.

Dan Jaffe

Group Executive Vice President, Government Relations Association of National Advertisers

BE LIKE WATER: FUEL YOUR TARGETING

Made on Instagram brands are often native in-house, while big companies are generally slow to transform but have large ad budgets. In this session, Chief Marketing Officer Jarrod Jordan will discuss how Iovate Health Sciences laid critical digital advertising systems in-house to target their consumers. He will also discuss what is takes to be agile enough to compete against rising newcomers and the big dogs that dominate the industry.

Jarrod Jordan (@jarrodpjordan)

Chief Marketing Officer Iovate Health Sciences

CLOSING REMARKS

Greg Wright

Vice President, Content Marketing Association of National Advertisers