Evolving Your Approach to Mapping Identity, Presented by Innovid

This event is over.

The identity and privacy landscape is changing rapidly as the industry faces constant and uncertain change. In this virtual half-day conference, we’ll will cover the ins-and-outs of the rapidly evolving market segment of identity and privacy, including its current state and future outlook in marketing and advertising. Learn how organizations across the advertising and marketing ecosystem are leveraging the most-timely data and consumer research in the practice of attribution, visualization, predictive analytics, ROI, and more


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, September 15, 2021
11:00am
- 11:04am

WELCOME REMARKS

Greg Wright
Vice President, Content Marketing Association of National Advertisers (ANA)
11:04am
- 11:40am

FUTURE-PROOFING IDENTITY FOR A PRIVACY-FIRST WORLD

The promise of a free internet is rooted in a value exchange between content and data collection, but through the past decade the power dynamic has shifted with no clear winner in sight. In this session, we’ll dive into the response to global consumer privacy concerns (both good and bad), what to expect next, and above all, what we collectively can and should do about it.

Tal Chalozin
Co-Founder and Chief Technology Officer Innovid
View Video and Presentation
11:40am
- 12:15pm

DATA PRIVACY AND SECURITY REGULATION UPDATE

2021 has already brought a whirlwind of changes that could impact your bottom line and the way you do business. In this session we'll get an update from Reed Smith on data privacy and security, including regulatory policies and how marketers can protect themselves and their consumers. They'll also discuss transparency within the industry and provide the latest information and watchouts.

Robert Newman
Partner Reed Smith LLP
Gerry Stegmaier
Partner Reed Smith LLP
View Event Recap and Related Materials
12:15pm
- 12:48pm

MANAGING USER PRIVACY IN ENTERPRISE MEDIA OPERATIONS

In this session, we will outline required practices for marketers in an evolving data compliance world. From first-party data and direct publisher campaigns to programmatic activation, marketers can ensure legal, regulatory, and industry standard compliance by focusing on transaction data rather than user data. MMI and CCA will show examples of how a focus on using privacy compliant transaction data, not only avoids legal headaches, but also improves performance of media investments to make every dollar go farther.

Shailin Dhar
Founder and Chief Executive Officer Method Media Intelligence
Adam Heimlich
Co-founder and Chief Executive Officer Chalice Custom Algorithms
View Event Recap and Related Materials
12:48pm
- 1:23pm

DISNEY STREAMING: MAKING THE MAGIC HAPPEN WITH MARKETING SCIENCE

Mastering marketing science is essential to winning in today’s rapidly-changing digital world. Iconic brands are taking a cue from the direct-to-consumer way of business and are embracing data and math as key components of their marketing strategies. Join Jesse Laskaris, who leads data-driven marketing for Disney Streaming (including Disney+, ESPN+, and Star+), and Innovid in a conversation about how data is being woven into all aspects of marketing, from dynamic creative optimization to identity resolution. 

Tal Chalozin
Co-Founder and Chief Technology Officer Innovid
Jesse Laskaris
Global Director, Performance Marketing Data, Operations and Technology Disney Streaming Services
View Video and Presentation
1:23pm
- 2:57pm

THE GROWTH OF PRIVACY LEGISLATION: STATE AND FEDERAL IMPLICATIONS

In this session, the ANA’s government relations team will provide an overview on the explosive growth of privacy legislation in the states and the impact this will have on national privacy legislation. Additionally, they will cover advertising and data tax proposals in the states, and how the change in regulatory philosophy of the Biden administration will affect advertising issues in general.

Dan Jaffe
Group Executive Vice President, Government Relations Association of National Advertisers
View Video and Presentation
1:57pm
- 2:36pm

BE LIKE WATER: FUEL YOUR TARGETING

Made on Instagram brands are often native in-house, while big companies are generally slow to transform but have large ad budgets. In this session, Chief Marketing Officer Jarrod Jordan will discuss how Iovate Health Sciences laid critical digital advertising systems in-house to target their consumers. He will also discuss what is takes to be agile enough to compete against rising newcomers and the big dogs that dominate the industry.

Jarrod Jordan (@jarrodpjordan)
Chief Marketing Officer Iovate Health Sciences
View Video and Presentation
2:36pm
- 2:41pm

CLOSING REMARKS

Greg Wright
Vice President, Content Marketing Association of National Advertisers

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.