Ideation to Insight: Experimentation in Marketing hosted by UC Davis

This event is over.

Join the ANA Educational Foundation (AEF) and UC Davis Master of Science in Business Analytics on Tuesday, September 20, 2022 to hear from top minds in data-driven marketing during a virtual event. Speakers will explore different facets of experimentation in marketing that starts at design but goes beyond to implementation and deriving insights from resulting data. Join us as we explore data testing and hear best practices, actionable takeaways and insightful case studies on how top brands utilize data and its impact on marketing.


Agenda

TIME EVENT DETAILS LOCATION
Tuesday, September 20, 2022
1:00pm
- 1:05pm

OPENING REMARKS

Marcia Soling
VP, Director of Education and Content ANA
H. Rao Unnava
Michael and Joelle Hurlston Dean and Professor UC Davis Graduate School of Management
Amy Russell
Executive Director, Master of Science in Business Analytics program UC Davis
1:05pm
- 1:40pm

TESTING AND LEARNING TO MARKETING EXCELLENCE IN AN UNCERTAIN WORLD

Narasu Rebbapragada
Associate Director, Brand Engagement, Marketing The Clorox Company
1:40pm
- 2:15pm

RAPID EXPERIMENTATION IN MARKETING

Makram Mansour
Group Product Manager Intuit
Ravi Nagaraju
Director, Experimentation Platform Intuit
2:15pm
- 2:50pm

FROM INSIGHT TO ACTION - HOW LAND O' LAKES USES DATA TO DRIVE OPTIMIZATION

Learn about the Land O’Lakes optimization program’s guiding principles and process used to turn data insights into AB tests and personalized experiences.  See real examples of finding insights in data, using those insights to create an optimization plan and roadmap, along with the results and impact on the customer experience and the business KPIs.

Steve Rude
Digital Optimization, Personalization & Analytics Manager Land O' Lakes
View Presentation
2:50pm
- 3:25pm

LEVERAGING MIXED METHOD INSIGHTS AND EXPERIMENTAL DESIGN TO HELP IMPROVE THE MARKETING CONVERSION FUNNEL

Ruchika Singh
Director, Data Science and Insights Spotify
3:25pm
- 3:30pm

CLOSING REMARKS

UC Davis

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.