The Future of Shopping presented by Dentsu

when

Start: Wednesday, September 7, 2022 at 11:00am

End: Wednesday, September 7, 2022 at 2:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, September 7, 2022
11:00am
- 11:05am

OPENING REMARKS

John Paquin
Senior Director, Brand Activation ANA
11:05am
- 11:55am

THE FUTURE OF SHOPPING IS ALREADY HERE

The pandemic has accelerated digital commerce adoption and turned shopping solutions like curbside pickup and contactless transactions – which were considered niche and ‘next gen’ up until very recently – into table stakes. Rather than accelerating the demise of traditional retail – something that had been forecast several times throughout the 2010s – this acceleration has transformed consumer expectations for how shopping experiences and retail should shape up, both in the present and in the future. To enable the dynamic shopping environment that younger consumers already expect today, brands need to enable increasingly more frictionless experiences to foster long-standing relationships beyond transactions. At the same time, they need to experiment to prepare for the future of shopping in a Web 3.0 world.

Brad Alperin
EVP, Integrated Strategy dentsu
Tommy Hutansel
VP/Director Partnership and dentsu Gaming dentsu
11:55am
- 12:25pm

EXPLORING THE VIRTUALIZATION OF COMMERCE

E-retailers, direct-to-consumer websites, AR-powered mobile apps were just the beginning. A new way to shop is on the horizon as consumers are increasingly turning to virtual worlds and in-game experiences to discover, browse, research, and complete their purchases. Join us as we explore the Metaverse Commerce landscape, highlight best-in-class case studies, and discuss best practices that are shaping the virtualization of shopping. 

Jason Velliquette
EVP of Digital R3
12:25pm
- 12:55pm

HENKEL SHARES HOW THEY ARE LEVERAGING THE LATEST TOOLS AND TECHNOLOGY TO CREATE A RICHER AND MORE RESPONSIVE CUSTOMER JOURNEY

William Lee
Senior Manager, Retail Media Henkel
12:55pm
- 1:25pm

FROM PIZZA EARRINGS TO TYE-DYE SCRUNCHIES: INSIDE CLAIRE'S REMARKABLE TURNAROUND

For generations of women, Claire’s, a mall fixture since 1971, conjures up powerful feelings of nostalgia. Hear how the 50-year-old brand came back from the brink of bankruptcy, at least partially fueled by Gen Z’s obsession with nostalgia.

Kristin Patrick
EVP and CMO Claire's
1:25pm
- 1:55pm

ARE YOU READY FOR XR ENABLED CONSUMERS?

Online shopping dramatically reshaped the retail industry a few decades ago and now the industry is on the cusp of another huge shift with the arrival of metaverse commerce. XR will help make consumers more informed than ever before, from the ability to price check, to gain product information, to try on or try out products and instantly share detailed information with their friends. Not to mention the potential for immersive storytelling and entertainment, where customers can more easily become brand advocates. Is the retail/commerce industries ready for this shift, and all the good and bad that could come with it? In this panel, hear from commerce leaders at Trigger XR on how they're already incorporating XR into the customer journey and how it's affecting customer engagement, brand affinity and ultimately how and what shoppers decide to purchase.

Jason Yim
CEO Trigger XR
1:55pm
- 2:00pm

CLOSING REMARKS

John Paquin
Senior Director, Brand Activation ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.