Email: The Most Effective Tool for Reaching the Right Audience at the Right Time with the Right Message | Conference Session Videos | Event Video | All MKC Content | ANA

Email: The Most Effective Tool for Reaching the Right Audience at the Right Time with the Right Message

In this video, restaurant chain Black Bear Diner and its promotional email partner Personica shared examples of how they capitalize on creativity, thoughtfulness, and data-powered decision-making to use email to increase customer acquisition, brand affinity, and loyalty.