Extended Reality
Extended Reality (XR) is an emerging term used to describe environments with real and virtual components and human-machine interactions generated by computer technology and wearables. As it stands today, the term XR encompasses three primary technologies:
- Virtual Reality (VR), which is immersive (headset and goggles required)
- Augmented Reality (AR), which is additive (think Snapchat Lenses)
- Mixed Reality (MR), which integrates the digital and physical worlds seamlessly by utilizing elements of AR and VR technology
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Metaverse Deep Dive, with Media.Monks
Marketing Futures Podcast August 4, 2022Catherine D. Henry and Lewis Smithingham of Media.Monks take us on a deep dive into the world of virtualization. They discuss how the rise of the metaverse will affect the future of work, product development, and, of course, marketing.
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How to Create an Incredible AR Advertising Experience
Industry Insights July 28, 2022Advertisers are eager to impress people with incredible experiences on augmented reality (AR.) The real magic of digital channels, from display banners to video to mobile ads, is in the new ways brands can tell a story to connect with an audience. AR is no different and, because it’s billed as an immersive experience, the stakes are particularly high to get AR creative right.
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Brand Activations in the Metaverse: A Practical Case Study with Chipotle
Event Recaps July 27, 2022Chipotle legal and marketing executives discussed how brands can address practical considerations and legal issues associated with metaverse marketing, while maintaining a focus on the business objective of delivering an innovative marketing campaign.
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The Metaverse Is No Game for B2B Marketers
B2B Marketer July 20, 2022Most B2B brands are taking a wait-and-see approach toward the metaverse, as they first get a firmer hold on other, less complicated digital channels. At the same time, B2B marketers must weigh this caution against the fact that younger people now transitioning into decision-making roles have been conditioned to a digital-first world in which virtual- and augmented-reality experiences are a natural part of their day.
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Why the Metaverse Matters for Multicultural Audiences
Event Recaps July 19, 2022During a session at the ANA’s 2022 Digital and Social Media Conference, Walton Isaacson’s Albert Thompson explained why the metaverse will likely hold a very strong appeal for multicultural users.
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BDR Thermea’s Interactive 3D World
B2 Awards July 16, 2022During the pandemic, BDR Thermea delivered a dynamic digital trade show experience, leveraging curated studio content and interactive engagement tools to create a virtual experience that drove higher sales than previous physical activations.
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HPE Greetings from the Edge: An Immersive VR Experience
B2 Awards July 15, 2022HPE created a fully immersive VR conference featuring micro case studies, real-time VR tutorials with other attendees, a tech-focused Q&A, and three robust partner experiences to capture the attention of VIP guests and engage them fully with HPE’s story.
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Degree Hosts Inclusive Marathon in the Metaverse
Event Recaps July 13, 2022Through the Metathon activation, the Degree deodorant brand leaned into its purpose to inspire the confidence in consumers to move more, while challenging what it means to be inclusive in the metaverse.
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Meta Meets the Future — Stepping into the Metaverse
Webinars July 6, 2022In this webinar, learn more about Meta’s POV on the metaverse and where the company is focused.
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Metaverse Unpacked: What Brands Need to Know as They Enter the Metaverse
Webinars June 22, 2022In this webinar, learn how to define the metaverse, see tangible examples of it in practice for brands, and learn how (and when) to engage your company based on customer needs.
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In-Game Advertising
Pulse June 7, 2022Since their introduction, video games have been widely popular, but they saw a special sort of rise during the pandemic’s lockdowns, where sites like Twitch and the introduction of the Metaverse brought gamers to more sophisticated, communicative worlds that also fostered communities.
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The Future of Marketing: A Roadmap to Hypergrowth
Marketing Futures May 18, 2022Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.
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That's So Meta, with Jason Velliquette of R3
Marketing Futures Podcast May 13, 2022The metaverse is the talk of the marketing industry, yet technically it doesn't even exist yet. Today we talk to Jason Velliquette, Head of Digital at R3, about what the real metaverse will look like in the future, and how brands can prepare today for a virtualized tomorrow.
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Agency Partnerships for a Metaverse World
Event Recaps April 13, 2022Jason Velliquette, EVP of digital at R3, outlined some key information for brand marketers looking to partner with an external or in-house agency on a Web 3.0 activation, providing guidance on how to approach working with NFTs, e-sports, and the metaverse.
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Building Brands Through AR: Reimagining the Shopper Experience
Event Recaps April 13, 2022Kenny Mitchell, CMO at Snap Inc., and Craig Brommers, CMO at American Eagle, discussed how this generation is putting their values into action and shopping through Augmented Reality (AR).
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Building Brands Through AR: Reimagining the Shopper Experience
Conference Sessions April 13, 2022In this video, Kenny Mitchell, CMO at Snap Inc., and Craig Brommers, CMO at American Eagle, discussed how this generation is putting their values into action and shopping through Augmented Reality (AR).
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VR and the Metaverse
Conference Sessions April 8, 2022In this video, learn how HP is using VR and the Metaverse.
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McDonald's in the Metaverse
Conference Sessions April 6, 2022In this video, learn how McDonald's is bringing the fundamentals of experiential marketing into the virtual space.
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Marketing in the Metaverse
Ask the Expert Answers April 5, 2022ANA’s Ask the Expert research service answers the question, “How can my brand enter the world of marketing in the metaverse?"
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What the Metaverse Means for the Future of Marketing
Industry Insights April 4, 2022The metaverse is all about bringing customer experience to the forefront of marketing in a whole new way. The pandemic gave way to a boom in virtual shopping methodologies, and the response of the consumer market speaks well to the future possibilities of marketing in the metaverse.
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