Extended Reality

Catherine D. Henry and Lewis Smithingham of Media.Monks take us on a deep dive into the world of virtualization. They discuss how the rise of the metaverse will affect the future of work, product development, and, of course, marketing.

Advertisers are eager to impress people with incredible experiences on augmented reality (AR.) The real magic of digital channels, from display banners to video to mobile ads, is in the new ways brands can tell a story to connect with an audience. AR is no different and, because it’s billed as an immersive experience, the stakes are particularly high to get AR creative right.

Chipotle legal and marketing executives discussed how brands can address practical considerations and legal issues associated with metaverse marketing, while maintaining a focus on the business objective of delivering an innovative marketing campaign.

Most B2B brands are taking a wait-and-see approach toward the metaverse, as they first get a firmer hold on other, less complicated digital channels. At the same time, B2B marketers must weigh this caution against the fact that younger people now transitioning into decision-making roles have been conditioned to a digital-first world in which virtual- and augmented-reality experiences are a natural part of their day.

During a session at the ANA’s 2022 Digital and Social Media Conference, Walton Isaacson’s Albert Thompson explained why the metaverse will likely hold a very strong appeal for multicultural users.

During the pandemic, BDR Thermea delivered a dynamic digital trade show experience, leveraging curated studio content and interactive engagement tools to create a virtual experience that drove higher sales than previous physical activations.

HPE created a fully immersive VR conference featuring micro case studies, real-time VR tutorials with other attendees, a tech-focused Q&A, and three robust partner experiences to capture the attention of VIP guests and engage them fully with HPE’s story.

Through the Metathon activation, the Degree deodorant brand leaned into its purpose to inspire the confidence in consumers to move more, while challenging what it means to be inclusive in the metaverse.

In this webinar, learn more about Meta’s POV on the metaverse and where the company is focused.

In this webinar, learn how to define the metaverse, see tangible examples of it in practice for brands, and learn how (and when) to engage your company based on customer needs.

Since their introduction, video games have been widely popular, but they saw a special sort of rise during the pandemic’s lockdowns, where sites like Twitch and the introduction of the Metaverse brought gamers to more sophisticated, communicative worlds that also fostered communities.

Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.

The metaverse is the talk of the marketing industry, yet technically it doesn't even exist yet. Today we talk to Jason Velliquette, Head of Digital at R3, about what the real metaverse will look like in the future, and how brands can prepare today for a virtualized tomorrow.

Jason Velliquette, EVP of digital at R3, outlined some key information for brand marketers looking to partner with an external or in-house agency on a Web 3.0 activation, providing guidance on how to approach working with NFTs, e-sports, and the metaverse.

Kenny Mitchell, CMO at Snap Inc., and Craig Brommers, CMO at American Eagle, discussed how this generation is putting their values into action and shopping through Augmented Reality (AR).

In this video, Kenny Mitchell, CMO at Snap Inc., and Craig Brommers, CMO at American Eagle, discussed how this generation is putting their values into action and shopping through Augmented Reality (AR).

In this video, learn how HP is using VR and the Metaverse.

In this video, learn how McDonald's is bringing the fundamentals of experiential marketing into the virtual space.

ANA’s Ask the Expert research service answers the question, “How can my brand enter the world of marketing in the metaverse?"

The metaverse is all about bringing customer experience to the forefront of marketing in a whole new way. The pandemic gave way to a boom in virtual shopping methodologies, and the response of the consumer market speaks well to the future possibilities of marketing in the metaverse.