Extended Reality
Extended Reality (XR) is an emerging term used to describe environments with real and virtual components and human-machine interactions generated by computer technology and wearables. As it stands today, the term XR encompasses three primary technologies:
- Virtual Reality (VR), which is immersive (headset and goggles required)
- Augmented Reality (AR), which is additive (think Snapchat Lenses)
- Mixed Reality (MR), which integrates the digital and physical worlds seamlessly by utilizing elements of AR and VR technology
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Screens Up
REGGIE Awards May 15, 2019Nickelodeon’s app, Screens Up, allows fans to experience TV through eye-popping AR experiences that play concurrently with Nickelodeon linear programming.
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Making Thought Leadership Pop: Case Studies on VR and Other Technologies
Event Recaps April 16, 2019PGIM Investments shared some of its approaches to creating thought leadership that transcended mere white papers.
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Governors Island AR Experience
Event Recaps January 17, 2019Havas developed an AR project that improved the visitor experience at Governors Island through storytelling.
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Astronaut Reality Helmet
Cannes Mobile Lions Awards December 15, 2018To promote its new show, One Strange Rock, National Geographic recreated the experience of going to space through virtual reality technology.
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Elton John Legacy
Cannes Mobile Lions Awards December 15, 2018Rocket Entertainment promoted the announcement of Elton John’s farewell tour with a live, global VR event.
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Snapchat Music Video
Cannes Mobile Lions Awards December 15, 2018Bacardi created the first music video in Snapchat and put fans in the starring role.
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Using VR to Drive Guest Engagement at Marriott International
Event Recaps June 21, 2018Marriott shared some of the technological innovations that it is experimenting with to enhance its marketing efforts and customer experience.
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