A Cookieless Future: Delayed Again, But Still Imminent | Industry Insights | All MKC Content | ANA

A Cookieless Future: Delayed Again, But Still Imminent

The latest hold-up for Google’s plans to finally eliminate third-party cookies by the end of 2024 comes in response to more industry and regulatory pushback on Chrome’s alternative Privacy Sandbox solution and their initial test rollout that began January 2024 when it disabled third-party cookies for 30 million Chrome users, 1 percent of their three billion users worldwide.