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Hispanic Heritage Month: A Catalyst for Unity, Cultural Pride, and a Stronger America
Leading Edge September 16, 2024Now that Labor Day has passed, we are quickly approaching that very unique time of year that is Hispanic Heritage Month. Why is it unique? Let’s start with the reality that, while it spans a four-week timeframe, it doesn’t coincide within a month. More importantly, in recent years it has been a subject of considerable debate.
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Cracking the Code: How Multicultural and Gen Z Reshape Mainstream Marketing
Webinar Rewinds September 5, 2024In this webinar, learn about a survey of over 2,300 U.S. consumers that delves into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers' brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z.
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Marketing to Hispanics
ASK Answers September 4, 2024How can my brand effectively market to Hispanics?
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Hispanic Marketing and Language Preference
ASK Answers August 15, 2024Do Hispanic consumers prefer what language they see advertising in?
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Virtual Diversity Fair: Meet Hispanic Owned-Companies
Event Recaps August 15, 2024Supplier diversity is essential for driving innovation, expanding into new markets, and fostering a more equitable business climate. This Virtual Supplier Diversity Fair highlighted Hispanic-Owned companies that shared overviews of their companies and how they can help grow brands and drive business results.
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Editor Highlights: CMO Tips, SeeHer's Latest, and Machine Learning
Pulse July 31, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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How Ally Bridges the Gap Between Culture and Finance
Event Recaps July 25, 2024Over the last four years, digital financial sercices company Ally has built authentic relationships with Black, Hispanic, and LGBTQ audiences through multicultural programs that harness cultural moments and insights.
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An Event to Inspire Latino Men Toward Better Mental Health
Knowledge Partners July 23, 2024In a groundbreaking live event fostering mental health discussions within the Latino community, LATV hosted the "Entre Hermanos Love, Your Mind" event as part of the Love, Your Mind campaign, a collaborative effort from the Huntsman Mental Health Institute and the Ad Council.
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Unlocking B2B Growth: The U.S. Latino Market Opportunity
Event Recaps June 14, 2024Latinos represent ~50% of the total trade-related workforce and ~30% of all US contractors. In this session, speakers discussed how to tap into the immense potential of the Latino market in B2B sectors through a unique case study presented by Owens Corning and Black/Brown.
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Unlocking B2B Growth: The U.S. Latino Market Opportunity
Conference Highlights June 14, 2024For Owens Corning, using an authentic voice in its B2B marketing has ben instrumental in connecting with Latino contractors.
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Unlocking B2B Growth: The U.S. Latino Market Opportunity
Conference Session Videos June 14, 2024Latinos represent ~50% of the total trade-related workforce and ~30% of all US contractors. In this video, speakers discussed how to tap into the immense potential of the Latino market in B2B sectors through a unique case study presented by Owens Corning and Black/Brown.
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Harnessing the Power of La Cultura for Growth
Event Recaps May 29, 2024Although considered a minority segment in the U.S., Hispanics are anything but minor. U.S. brands are harnessing the power of La Cultura — the heart and soul of Hispanic identity — to achieve business growth.
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National Beer Day: Showcasing Effective Campaigns
Pulse April 3, 2024Given how much satisfaction beer gives us (sometimes too much!), it’s appropriate that we should commemorate the fizzy, malty, hoppy beverage on April 7th, National Beer Day. In honor of the occasion, consider the following innovative marketing efforts undertaken to promote this fine elixir.
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How Brands Can Authentically Engage Hispanic Creators
Knowledge Partners January 29, 2024This report from BODEN combines the perspectives of various Hispanic influencers, getting their point of view on what successful and effective influencer marketing partnerships look like.
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Understanding the Hispanic, Latin, Latinx People, History, and Culture
AIMM December 19, 2023The Alliance for Inclusive and Multicultural Marketing (AIMM) developed this educational deep dive into understanding the Latinx community's people, history, and culture.
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Brands and Media Falling out of Step with U.S. Hispanics
Money Slides November 21, 2023Nielsen charts the recent decline in Hispanics’ belief that TV, brands, and politicians share their values.
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U.S. Streaming Viewing by Race and Ethnicity
Money Slides November 21, 2023Nielsen gauges the viewership of streaming, cable, and broadcast content by Black Americans, Whites, Asians, and Hispanics in the U.S.
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Hispanic Streaming Preferences, by the Numbers
Money Slides November 21, 2023Nielsen breaks down U.S. Hispanics’ preferences when it comes to streaming platforms and content-discovery methods and also shares how diverse representation influences this demographic’s purchase intent and viewing attention.
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Expedia Connected with the Latino Community through Storytelling
Multicultural Excellence Awards November 13, 2023Expedia’s primary goals for this campaign were to grow brand love and increase Latino site visits and booking.
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General Mills Appealed to Hispanic Consumers with “La Jugada Mundial”
Multicultural Excellence Awards November 13, 2023General Mills launched its campaign, Enjoy “La Jugada Mundial (World-Class Play)” to appeal to Hispanic families getting ready for the World Cup through the connection and enjoyment of food.
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