Strategies to Maximize Your Content Marketing to Build Loyalty | School of Marketing | ANA

Strategies to Maximize Your Content Marketing to Build Loyalty

You have a thriving and successful content marketing program already. But how can you gain even better performance from your content marketing?

Learn three ways to maximize content outcomes:

  • Convene an external content community. Since many buyers block or skip ads, and time on social media has peaked, brands need better ways to reach customers consistently. When you build an external community, you enable customers to belong to the brand and help each other, which makes your brand even more valuable.
  • Use content promotion to multiply the opportunities for your brand to connect with future customers. Many marketers publish new content for their audiences but don’t thoroughly promote it to reach bigger audiences and grow their subscribers.
  • Lift customer conversion rates by diagnosing and removing conversion obstacles. Particularly when high-ticket items are involved, prospective customers hesitate to buy for many reasons. The metaphor of the elephant, rider, and path will enable you to diagnose and overcome the specific conversion problems for your brand so marketing and sales can bring in additional customers and revenue.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

    • Marketing leaders, vice presidents, and directors
    • Marketing managers and specialists
    • Internal clients such as product managers and subject matter experts (SMEs)
    • Content creators

Learning Objectives

  1. Build the kind of content community that serves your customers and brand best
  2. Promote your content since publishing content is not sufficient to reach your whole audience
  3. Diagnose and remove obstacles to conversion so you can turn more and more content users into customers

Find out what you will learn from instructor George Stenitzer in the video below.

Estimated Length of Completion

Approximately 90 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Note: Although more in-depth in this course, some concepts are also covered in the Fast-Forward Your Content Marketing course. 

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Nonmember $99



George Stenitzer

George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer.

A change agent, George helps clients build brands with breakthrough content. Previously, he was Tellabs’ vice president – marketing and communications. He also worked in Fortune 500 companies such as RR Donnelley and AT&T.

For the ANA, George leads Fast-Forward Your Content Marketing  workshops at four levels — Content Marketing 101, 201, 301 and 401. He served on the Advisory Board of the Business Marketing Association (BMA) and as president of the Chicago and St. Louis BMA chapters.

He blogs weekly, answering marketers' Top 100 Questions on content marketing. He tweets at @GeorgeStenitzer.