Agentic Series 1 - Mint.ai
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Everything You Want to Know About Agentic, but Were Afraid to Ask
An Agentic 101. - Mint.AI (Beginner Level)
Support Video
Agentic AI represents a new class of artificial intelligence that can make decisions, plan actions, and act autonomously. Unlike standard AI, it adapts to changing conditions, prioritizes objectives, and takes initiative to achieve complex goals. This video explores what sets agentic AI apart, how it works, and key considerations for managing agents, understanding risks, and exploring their potential safely.
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Agenda
In this virtual workshop, Mint.ai cuts through the hype around Agentic AI and focuses on what actually matters for enterprise marketing teams. We’ll clearly define what Agentic AI is, what an agent does, and how it differs from traditional automation or AI-assisted tools.
The session will highlight three concrete use cases for media operations, showing where agents deliver real impact today. We’ll also provide a practical framework to distinguish true Agentic AI from rebranded tools and “snake oil,” helping leaders avoid costly missteps.
Finally, we’ll share clear guidelines for prioritizing, governing, and scaling agentic AI initiatives, and close with a realistic view of what to expect over the next 6–12 months so teams can plan and invest with confidence.
Speakers:
Federico Salvitti, CMO and Growth Executive at Mint.ai
Federico Salvitti is a CMO and Growth Executive with over two decades of experience at the intersection of marketing, data, and technology. Since 2015, he has focused on scaling businesses in the AI and automation space, helping global organizations modernize decision-making, media operations, and revenue growth.
Federico is also an Academic at NYU, where he teaches Data Science for Marketing, bridging rigorous analytical thinking with real-world executive decision-making. A frequent contributor to industry conversations on innovation, AI, and corporate transformation, he is known for translating complex technology into practical business impact. Federico is an active Board Member and advisor, bringing a strategic, growth-oriented perspective to governance and long-term value creation.
Mark Polyak, Cheif Product Technology Officer at Mint.ai
Mark Polyak is the Chief Product Technology Officer of MINT, where he drives the company’s product and technology strategy, with a strong focus on Agentic models, AI-driven analytics, and seamless data integration. Leveraging his deep expertise in real-time data processing and intelligent automation, he is shaping MINT’s next-generation solutions for global advertisers.
Prior to this role, Mark Polyak was President and Head of Global Data Management at Ipsos. In this role, he was responsible for modernizing data architecture, analytics, and technical change management across 90+ countries in which Ipsos operates. Prior to this, Mark held multiple executive roles at Ipsos, including as President and Head of analytics for North America, focusing on developing solutions and products for the financial sector, big tech and international organizations navigating risk.
Polyak spent over 15 years building data analytics and visualization platforms and has three U.S. patents focused on real-time data integration of streaming multi-sensor data. In addition to MINT AI, he also teaches at Columbia University. He is based in Washington, DC.