ANA Marketing Capabilities Council Summer Event

This event is over.


Agenda


DAY 1 AGENDA
THURSDAY, JULY 16TH


ARRIVAL & CHECK-IN W/ REFRESHMENTS & NETWORKING (12:00 pm - 12:30 pm)

OPENING REMARKS (12:30 pm - 12:35 pm)

  • Dan Donovan, Senior Director of Talent Orchestration, Universal Destinations & Experiences
  • Jerusha Harvey, EVP/Global Lead, Talent Practice, ANA

CAPABILITIES TALK #1: Building for the Future: How Universal Grows Entry-Level Talent Into Career-Long Leaders (12:35 pm - 1:05 pm)

  • Dan Donovan, Senior Director of Talent Orchestration, Universal Destinations & Experiences

Explore how Universal is evolving its approach to developing and retaining early-career talent through a structured 11-week program that prepares entry-level employees for future leadership roles. Discover how mentorship, career growth, and engagement come together to create a scalable model that supports employees from day one through leadership and beyond.
 

Q&A + DISCUSSION (1:05 pm - 1:30 pm)

KEYNOTE (1:30 pm - 2:00 pm)

  • David Klein, Senior Vice President of Talent and Organizational Development, Universal Destinations & Experiences

CAPABILITIES TALK #2: Mars Capabilities Framework: Empowering Growth Transformation (2:00 pm - 2:30 pm)

  • Sergio Peniche, Senior Director of Global Marketing Capabilities, Mars Inc.

Get an inside look at Mars’ new Capabilities Framework and learn how it is driving growth transformation across the organization.

Q&A + DISCUSSION (2:30 pm - 3:00 pm)

COFFEE BREAK (3:00 pm - 3:15 pm)

INSPIRATION SESSION: The Learning Ecosystem of Tomorrow - And How to Build It Today (3:15 pm - 4:15 pm)

  •  Cord Silverstein, Chief Executive Officer, Integrate AI

As marketing capabilities evolve rapidly, this session explores what a modern, AI-enabled learning ecosystem looks like and offers a practical roadmap for building more personalized, connected, and continuously evolving talent development at scale. Walk away with a framework to assess your organization's readiness, identify high-impact AI opportunities, and build a 90-day plan to advance your learning strategy.

BREAKOUT DISCUSSION: Scaling AI Across Learning Initiatives (4:15 pm - 4:45 pm)

DAY 1 CLOSING REMARKS (4:45 pm - 5:00 pm)

  • Dan Donovan, Senior Director of Talent Orchestration, Universal Destinations & Experiences
  • Jerusha Harvey, EVP/Global Lead, Talent Practice, ANA

NETWORKING RECEPTION AT UNIVERSAL CITYWALK (5:30 pm - 7:00 pm)

DAY 2 AGENDA
FRIDAY, JULY 17TH


ARRIVAL / CHECK-IN / COFFEE & REFRESHMENTS (8:30 am)

RECAP DAY 1 / SESSION WELCOME (9:00 am - 9:15 am)

  • Dan Donovan, Senior Director of Talent Orchestration, Universal Destinations & Experiences
  • Jerusha Harvey, EVP/Global Lead, Talent Practice, ANA

CAPABILITIES TALK #3 (9:15 am - 9:45 am)

  • Melissa Blunte, Director of CPG Marketing and Customer Experience, Georgia-Pacific Corporation

Q&A + DISCUSSION (9:45 am - 10:15 am)

INSPIRATION SESSION #2: In-Housing at TruStage (10:15 am - 10:45 am)

  • Beth Anne Mandia, Director, Brand and Creative Services, TruStage
Discover how TruStage reimagined its marketing organization and in-house agency to meet evolving expectations and unlock new efficiency. Learn how a centralized creative team, embedded planning, and a unified, agile model created an in-house engine built for scale and long-term growth.


Q&A + DISCUSSION (10:45 am - 11:15 am)

COFFEE BREAK / LUNCH (11:15 am - 11:45 am)

CAPABILITIES TALK #4: 2026 ANA Marketing Capabilities Framework: What's Changed, What's Endured, and What Is Critical for the AI Era (11:45 am - 12:15 pm)

  • Jerusha Harvey, EVP/Global Lead, Talent Practice, ANA

Join ANA’s EVP Talent Practice as she shares the much-anticipated update to the ANA Marketing Capabilities Framework – a human-centered skills blueprint for the AI-enabled era. Hear what skills are emerging in the AI-driven marketing landscape, what endures, and how organizations are responding to meet this talent transformation moment.


Q&A + DISCUSSION (12:15 pm - 12:45 pm)

INSPIRATION SESSION #3: Future Marketing Talent Organization: Building the Workforce for the Human + AI Era (12:45 pm - 1:45 pm)

  • Tony Stanol, President, Global Recruiters of Sarasota

Examine the evolving role of AI in shaping marketing talent, skills, and leadership. This session will explore emerging trends and considerations for organizations preparing for the future of work.


CLOSING REMARKS (1:45 pm - 2:00 pm)

  • Dan Donovan, Senior Director of Talent Orchestration, Universal Destinations & Experiences
  • Jerusha Harvey, EVP/Global Lead, Talent Practice, ANA

**Schedule subject to change