Agile Marketing: Executing an Agile Campaign (301) (Virtual) | School of Marketing | ANA

Agile Marketing: Executing an Agile Campaign (301) (Virtual)

Agile Marketing Mastery Program 301
(Virtual Half-Day Workshop)

Virtual Workshop Description
This workshop is the third part of the ANA’s Agile Marketing Mastery Program, a four-part series designed to give you exposure to all facets of Agile Marketing and equip you for implementation within your organization.

In this virtual workshop, participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation. This includes the must-haves before launching your first sprint, scheduling delivery team members for single or multiple sprints, and the tools and technologies needed to help teams integrate Agile within their organization successfully. After taking this workshop, your team will be ready to implement an Agile campaign with success.

This engaging virtual workshop contains individual exercises, case studies, and real-world examples to give you ‘real world’ experience you need to be able to implement Agile on the job. The workshop will also enable your team to develop their own Agile implementation plan for the team. It will re-inspire your team to greater communication, collaboration, and to deliver their best work.

This is the third installment in the ANA’s four-part series “Agile Marketing Mastery Program”, where participants focus on harnessing the power of agile methodologies and principles to drive marketing strategies that are adaptable, customer-centric, and results-driven. Building on the ‘Poker Planning Process’ learned in 201, participants now dive into common integration pitfalls, while also exploring best practices for effectively scaling agile within their organizations. Later in the series, Participants will gain a thorough understanding of how to personalize the approach of integrating Agile into your organization.

Target Audience
This virtual workshop is open to marketers at any level within an organization that develops and/or executes marketing campaigns. It is particularly useful for teams looking to implement an agile process throughout their organization.

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

Improve marketing effectiveness by:

  • Common Agile marketing integration pitfalls and how to avoid them
  • Increase marketing ROI through iterative changes based on validated learning

Improve marketing efficiency by:

  • Increase and improve team communication and collaboration using Agile Marketing
  • Tracking deliverables more efficiently

Improve marketing ROI by:

  • Increase marketing ROI through iterative changes based on validated learning
  • Achieving increased human capitol ROI through reduced execution timeframes, improved collaboration, and more effective planning

Improve employee collaboration, satisfaction, and retention by:

  • Empowering teams to iterate quickly and not be afraid to fail

NOTE: For maximum results, teams will be asked to share the following prior to event:

  • Indication of industry and preference for B2B or B2C examples
  • Preassigned teams for virtual working sessions
  • Upcoming campaign/project description to use during breakout session (optional)


 Download the full agenda here


  • Cord Silverstein

    Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client side.