ANA’s 6th Annual Data & Direct Marketing Conference, hosted by American Express | 1-Day Conferences | ANA

ANA’s 6th Annual Data & Direct Marketing Conference, hosted by American Express

This event is over.

ANA, American Express are pleased to host the 6th annual Data & Direct Marketing Annual Conference. Engage with industry leaders and experts as they explore analytics, personalized marketing approaches, and the transformative impact of insights-driven strategies in direct marketing.  
 
Upcoming trends, challenges, and opportunities in data analytics and direct marketing across the full funnel will be discussed. Topics will include emerging technologies, regulatory impacts, and strategic innovations where data plays a mission critical role in optimizing marketing efforts and enhancing customer engagement across various industries.
 

 


Agenda

TIME EVENT DETAILS LOCATION
Thursday, October 10, 2024
9:00am
- 9:45am
REGISTRATION AND NETWORKING BREAKFAST

9:45am
- 10:00am

WELCOME REMARKS

Tina Jordan
Vice President, Data Excellence & Privacy ANA
Charles Rogers
Senior Manager, Customer DM Execution American Express
10:00am
- 10:35am

PERSONALIZATION AT PEPSICO: USING DATA AND AGLITY TO BUILD CONSUMER CENTRICITY.

Personalization at Scale is a key lever in building true consumer intimacy across our business by moving from mass to personalized connections with our consumers and shoppers.  PepsiCo is building internal data capabilities that are aimed to drive mental and physical availability to connect with our consumer in more relevant way.

Abhishek Jadon
Vice President, Global Media Transformation PepsiCo
10:35am
- 11:10am

INSIGHTS ON CREATING A HIGH PERFORMING CONTENT MANAGEMENT TEAM: ROLES & RESPONSIBILITIES

Learn why it’s critical to develop your strategy before you create your content management team. A high-performing content team must have creative, analytical, and technical skills to create, manage, and maintain marketing content that spans from development to implementation. People, Process, and Technology considerations will be shared.

Kiley M. Rickert
Director, Content Management Group American Express
View Presentation
11:10am
- 11:30am
NETWORKING BREAK

11:30am
- 12:15pm

INNOVATIVE DIRECT MAIL MARKETING: USPS STRATEGIES FOR SUCCESS AND FUTURE OUTLOOK

Join the Chief Customer and Marketing Officer of USPS, Steve Monteith, for an engaging session on advanced strategies in Direct Mail marketing. This session will explore the latest incentives, promotions, and innovative solutions designed to drive customer engagement and capitalize on emerging trends in Direct Mail. Attendees will gain valuable insights into how these innovations can optimize their marketing efforts to enhance their customer interactions. The session will also provide an update on the "Delivering for America" plan, highlighting recent accomplishments and future initiatives that will shape the Postal Service's trajectory.

Steve Monteith
Chief Customer and Marketing Officer USPS
View Presentation
12:15pm
- 12:40pm

DRIVING DATA ETHICS TO BUILD CONSUMER TRUST

Brands today are constantly experimenting with new ways to leverage data to effectively reach consumers. With this innovation, comes risk. Not just risk of violating regulations, but risk of compromising organizational values by leveraging data in a manner that’s inconsistent with consumer expectations. There’s an opportunity to mitigate this risk by developing a guide for the ethical use of data.

There are many questions that need to be answered. How can brands set effective policies that not only enable marketers to activate this data with confidence, but simultaneously build trust with their consumers? Who makes these policies? How does a brand know when policy is needed? In this session, ANA’s Senior Vice President Senny Boone will share applied principles from the recently released ANA Ethics Code of Marketing Best Practices which offers baseline guidance that drives transparent, accurate, responsible data privacy and security that insures consumer trust, and enables both marketing and data strategies for growth.

Senny Boone, Esq.
Senior Vice President ANA Center for Ethical Marketing
12:40pm
- 1:40pm
LUNCH

1:40pm
- 2:15pm

AT ANTHROPOLOGIE, IT’S ABOUT THE JOURNEY NOT DESTINATION

At Anthropologie, it is strongly held that we be data-inspired, but creativity led. Its customers often say they didn’t know what they wanted to buy until they see it. This is because the act of shopping is also part discovery and part inspiration. In building a customer experience that encourages discovery with a combination of human artistic experience and customer data the company has been able to expand categories and increase frequency. The combination of great customer engagement, loyalty and in-store experiences has created an environment where great customer data meets great customer feedback. This has also allowed future product development and marketing delivery to growth with both new and repeat customers.

Ian Dewar
Senior Director, Global Customer Strategy Anthropologie
View Presentation
2:15pm
- 2:45pm

OPTIMIZING DATA FOR ULTIMATE LOYALTY

Mara Kelly
VP, Analytics Industry Strategist – Emerging Markets Acxiom
Julie Donovan
Client Partner Acxiom
View Presentation
2:45pm
- 2:50pm

CLOSING REMARKS

3:00pm
- 4:00pm
NETWORKING RECEPTION


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.