Thursday, October 10, 2024
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9:00am - 9:45am
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REGISTRATION AND NETWORKING BREAKFAST
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9:45am - 10:00am
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WELCOME REMARKS
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Tina Jordan
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Vice President, Data Excellence & Privacy
ANA
Charles Rogers
Senior Manager, Customer DM Execution
American Express
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10:00am - 10:35am
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PERSONALIZATION AT PEPSICO: USING DATA AND AGLITY TO BUILD CONSUMER CENTRICITY.
Personalization at Scale is a key lever in building true consumer intimacy across our business by moving from mass to personalized connections with our consumers and shoppers. PepsiCo is building internal data capabilities that are aimed to drive mental and physical availability to connect with our consumer in more relevant way.
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Abhishek Jadon
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Vice President, Global Media Transformation
PepsiCo
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10:35am - 11:10am
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INSIGHTS ON CREATING A HIGH PERFORMING CONTENT MANAGEMENT TEAM: ROLES & RESPONSIBILITIES
Learn why it’s critical to develop your strategy before you create your content management team. A high-performing content team must have creative, analytical, and technical skills to create, manage, and maintain marketing content that spans from development to implementation. People, Process, and Technology considerations will be shared.
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Kiley M. Rickert
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Director, Content Management Group
American Express
View Presentation
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11:10am - 11:30am
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NETWORKING BREAK
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11:30am - 12:15pm
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INNOVATIVE DIRECT MAIL MARKETING: USPS STRATEGIES FOR SUCCESS AND FUTURE OUTLOOK
Join the Chief Customer and Marketing Officer of USPS, Steve Monteith, for an engaging session on advanced strategies in Direct Mail marketing. This session will explore the latest incentives, promotions, and innovative solutions designed to drive customer engagement and capitalize on emerging trends in Direct Mail. Attendees will gain valuable insights into how these innovations can optimize their marketing efforts to enhance their customer interactions. The session will also provide an update on the "Delivering for America" plan, highlighting recent accomplishments and future initiatives that will shape the Postal Service's trajectory.
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Steve Monteith
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Chief Customer and Marketing Officer
USPS
View Presentation
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12:15pm - 12:40pm
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DRIVING DATA ETHICS TO BUILD CONSUMER TRUST
Brands today are constantly experimenting with new ways to leverage data to effectively reach consumers. With this innovation, comes risk. Not just risk of violating regulations, but risk of compromising organizational values by leveraging data in a manner that’s inconsistent with consumer expectations. There’s an opportunity to mitigate this risk by developing a guide for the ethical use of data.
There are many questions that need to be answered. How can brands set effective policies that not only enable marketers to activate this data with confidence, but simultaneously build trust with their consumers? Who makes these policies? How does a brand know when policy is needed? In this session, ANA’s Senior Vice President Senny Boone will share applied principles from the recently released ANA Ethics Code of Marketing Best Practices which offers baseline guidance that drives transparent, accurate, responsible data privacy and security that insures consumer trust, and enables both marketing and data strategies for growth.
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Senny Boone, Esq.
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Senior Vice President
ANA Center for Ethical Marketing
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12:40pm - 1:40pm
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LUNCH
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1:40pm - 2:15pm
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AT ANTHROPOLOGIE, IT’S ABOUT THE JOURNEY NOT DESTINATION
At Anthropologie, it is strongly held that we be data-inspired, but creativity led. Its customers often say they didn’t know what they wanted to buy until they see it. This is because the act of shopping is also part discovery and part inspiration. In building a customer experience that encourages discovery with a combination of human artistic experience and customer data the company has been able to expand categories and increase frequency. The combination of great customer engagement, loyalty and in-store experiences has created an environment where great customer data meets great customer feedback. This has also allowed future product development and marketing delivery to growth with both new and repeat customers.
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Ian Dewar
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Senior Director, Global Customer Strategy
Anthropologie
View Presentation
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2:15pm - 2:45pm
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OPTIMIZING DATA FOR ULTIMATE LOYALTY
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Mara Kelly
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VP, Analytics Industry Strategist – Emerging Markets
Acxiom
Julie Donovan
Client Partner
Acxiom
View Presentation
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2:45pm - 2:50pm
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3:00pm - 4:00pm
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NETWORKING RECEPTION
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