Agile Marketing: Successful Agile Integration and Transformation Within Your Organization (401) (Virtual) | School of Marketing | ANA

Agile Marketing: Successful Agile Integration and Transformation Within Your Organization (401) (Virtual)

Agile Marketing Mastery Program 401
(Virtual Half-Day Workshop)

Virtual Workshop Description
This is the final workshop in the ANA’s Agile Marketing Mastery Program, a four-part series designed to give you exposure to all facets of Agile Marketing and to equip you for implementation at your organization.

Once you have learned the ropes of Agile Marketing and your team is ready to implement, you will need an effective pitch to gain attention and win over the other key stakeholders within your organization. Transforming from a traditional marketing organization requires a change in process and mindset across all teams and stakeholders. Whether the need is to convince leadership of Agile’s usefulness or convince key business stakeholders who play important roles in Agile process, a convincing pitch and process can be the key difference-maker between an Agile program that succeeds or fails.

In this virtual workshop, participants will learn best practices for introducing and integrating Agile within an organization. Who the key stakeholders are at any organization that need to be included in the Agile process and how to effectively communicate Agile Marketing’s value to those stakeholders will be explained. Participants will learn how to craft pitches that earn the confidence of leadership and key business partners and will have ample time with facilitators to draft their own pitch for later use.

This is the final installment in the ANA’s four-part series “Agile Marketing Mastery Program,” where participants focus on harnessing the power of agile methodologies and principles to drive marketing strategies that are adaptable, customer-centric, and results-driven. Through interactive sessions and case studies, attendees will learn about the common challenges faced during the implementation of agile marketing and gain practical insights on overcoming them.

Target Audience
This virtual workshop is open to marketers at any level within an organization that develops and/or executes marketing campaigns. It is particularly useful for teams looking to implement an agile process throughout their organization.

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

Improve marketing effectiveness by:

  • Understanding common Agile marketing integration pitfalls and how to avoid them

Improve marketing efficiency by:

  • Increased and improved team communication and collaboration using Agile Marketing
  • Having a personalized approach to integrating Agile into your organization

Improve marketing ROI by:

  • Achieving increased human capitol ROI through reduced execution timeframes, improved collaboration, and more effective planning

Improve employee collaboration, satisfaction, and retention by:

  • Learning best practices for introducing Agile to leadership and key stakeholders

NOTE: For maximum results, teams will be asked to share the following prior to event:

  • Indication of industry and preference for B2B or B2C examples
  • Preassigned teams for virtual working sessions
  • Upcoming campaign/project description to use during breakout session (optional)

 Download the full agenda here


  • Cord Silverstein

    Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client side.