Agile Marketing: Successful Agile Integration and Transformation Within Your Organization (401) (Virtual)
Agile Marketing Mastery Program 401
(Virtual Half Day Workshop)
This is the final workshop in the ANA’s Agile Marketing Mastery Program, a four-part series designed to give you exposure to all facets of Agile Marketing and to equip you for implementation at your organization.
Once you have learned the ropes of Agile Marketing and your team is ready to implement, you will need an effective pitch to gain the attention and win over the other key stakeholders within your organization. Transforming from a traditional marketing organization requires a change in process and mindset across all teams and stakeholders. Whether the need is to convince leadership of Agile’s usefulness, or convince key business stakeholders who play important roles in Agile process, a convincing pitch and process can be the key difference-maker between an Agile program that succeeds or fails.
In this virtual workshop, participants will learn best practices for introducing and integrating Agile within an organization. Who the key stakeholders are at any organization that need to be included in the Agile process and how to effectively communicate Agile Marketing’s value to those stakeholders, will be explained. Participants will learn how to craft pitches that earn the confidence of leadership and key business partners and will have ample time with facilitator to draft their own pitch for later use.
This engaging virtual workshop contains individual exercises, case studies, and real-world examples to give you the experience you need in order to understand how to be able to implement Agile on the job. The workshop will also enable your team to develop their own Agile implementation plan for the team. It will re-inspire your team to greater communication, collaboration, and to deliver their best work.
Target Audience
This virtual workshop is open for marketers at any level within an organization that develops and/or executes marketing campaigns. It is particularly useful for teams looking to implement an agile process throughout their organization.
Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.
Improve marketing effectiveness by:
- Understanding common Agile marketing integration pitfalls and how to avoid them
Improve marketing efficiency by:
- Increased and improved team communication and collaboration using Agile Marketing
- Having a personalized approach to integrating Agile into your organization
Improve marketing ROI by:
- Achieving increased human capitol ROI through reduced execution timeframes, improved collaboration, and more effective planning
Improve employee collaboration, satisfaction, and retention by:
- Learning best practices for introducing Agile to leadership and key stakeholders
NOTE: For maximum results, teams will be asked to share the following prior to event:
- Indication of industry and preference for B2B or B2C examples
- Preassigned teams for virtual working sessions
- Upcoming campaign/project description to use during breakout session (optional)
Founder and President, Advocacy Social Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client-side. Cord is president of Advocacy Social, a content marketing and social media agency that specializes in working with brands of all sizes to better identify, engage and empower their true brand advocates and most influential members delivering real and tangible ROI for his clients. 
Cord Silverstein
For more than 10 years, Cord has been speaking at conferences and at organizations to share his thoughts and industry best practices. Today, Cord splits his time between leading marketing campaigns and personalized corporate training. He has taught and taken part in over 100 certified marketing courses and corporate trainings with a focus of getting more done in less time and quickly adapting to change allowing marketing teams to work better, smarter and faster.
Cord’s diverse background allows him to teach a number of courses including Agile Marketing for Marketers, Social Media Marketing, Content Marketing, and specific leadership and creativity training. He is passionate about Agile Marketing having led the training and integration for more than 50 different organizations including his own company and the vast majority of his clients.
Some notable clients and employees Cord has worked with include Dell, Lenovo, Chrysler, Staples, MetLife, and GlaxoSmithKline. Cord is based in Raleigh, North Carolina and an active member of several boards and local community projects.