Building Teams that Drive Growth (Full Day) | School of Marketing | ANA

Building Teams that Drive Growth (Full Day)

How to Build an Effective Team, Mesh Personality Types, Clarify Roles, Collaborate, and
Resolve Conflict
(Full Day Workshop)

Conflicting priorities, functional silos, diverse personalities, and lack of clear role definition can lead to team frustration, personality clashes, and misunderstandings that sideline productivity. Effective marketing is a team sport. Even the most technically skilled individuals must work collaboratively with their colleagues to meet their business objectives.

This workshop will help you understand different working styles and how to communicate effectively with your teammates. You will learn how to eliminate role confusion through responsibility charting, how to overcome barriers to collaboration and best practices for conflict resolution. This workshop provides pragmatic, actionable tools, processes, checklists and frameworks to help your team together more effectively.

Who Is This Workshop For?

  • Anyone in marketing, or any other department, who works on a team, across teams, with external agencies, or consultants
  • Those who want to learn how to work collaboratively with colleagues, clarify roles and responsibilities across disciplines, resolve (not just manage) conflict, and continuously optimize their team’s performance
  • Relevant for all levels 

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • Best practices in building effective teams
  • How to have better collaboration among team members

This workshop helps attendees increase marketing efficiency by teaching them:

  • How to decrease rounds of work and revisions through conflict resolution
  • To reduce the need to repeat process steps by clearly defining roles and responsibilities

This workshop helps attendees maximize marketing ROI by teaching them:

  • How to galvanize team relationships to reduce attrition and boost employee output 
  • Effective review methods to help scale optimized processes 

Download the full agenda here




Dina Shapiro

Dina Shapiro is the founder of Yorkville Consulting, a firm that provides clients with marketing capabilities training and helps them be world-class marketers by developing insightful brand strategies. Dina has worked inside Fortune 125 companies such as Citi and Alcoa, and top global agencies such as BBDO and JWT, at a 50/50 split throughout her career. She has experience across a wide range of industries, including financial services, corporate, retail, consumer packaged good, sports, travel & tourism, business-to-business, and industrials. She looks at a client’s business with curiosity and fresh perspective, to bring clients out of their everyday and open them up to new and relevant insights and connections. 

Dina is a member of the ANA Faculty, and she has received top industry awards such as two Gold Effies, Cannes Lion, and an Honorary Webby. She has judged the Effies twice. Dina holds an M.B.A. from Boston University and a B.A. in Economics from George Washington University.


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