Presentation Writing to Convey, Compel and Convince (Virtual Open Enrollment) | School of Marketing | ANA

Presentation Writing to Convey, Compel and Convince (Virtual Open Enrollment)

Simple Steps to a 3 C's Presentation

(Virtual Half Day Workshop)

Presentations are an essential feature of business today, even when working remote. Whether presenting via remote or at your company or to clients or other stakeholders you will need to present your ideas in a clear, logical way to move them – and the business - forward. You will be more confident and cut-through with the 3 C’s presentation writing skills approach that allows you to Convey your information, Compel your points, and Convince your audience of your ideas.

In this interactive workshop, you will learn a structured approach to writing winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.

Target Audience
This workshop is for anyone, from junior to senior executives, that needs to learn or refine their approach to developing presentations to convince their audience of what they are telling them.

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing productivity, increasing marketing efficiency, and improving collaboration.

As a result of this workshop, you will be better able to:

  • Approach the writing of presentations in a structured way
  • Construct presentations through hands-on exercises in the simple process of writing 3C’s presentations
  • Convince your audience of your ideas in a single presentation
  • Sell ideas to external audiences more effectively
  • Improve alignment through structured 3 C’s presentations that Convey your information, Compel your points, and Convince your audience of your ideas

Download the full agenda here



Jonathan Holburt

Jonathan was an agency business director with Asia-Pacific responsibilities for clients as diverse as Procter & Gamble, McDonald’s, Kraft, Pepsi, Campbell’s, AT&T, Mead Johnson, Nokia, Hewlett-Packard, and United Airlines. A winner of two Effies for Nokia Asia regional activation, he worked at Saatchi & Saatchi, Young & Rubicam, DDB and Bates and lived in Singapore, Hong Kong, Bangkok, Tokyo, Saigon, New York and Los Angeles.

He has published in the Wall Street Journal, Asian Wall Street Journal, Far Eastern Economic Review, South China Morning Post, Straits Times, Enterprise Innovation, Telecom Asia and Advertising Age and been interviewed on CNN, BBC, Asian Business News and The Advertising Show. Advertising Age described him as an “Asian branding expert.” Jonathan’s novel, “Shadow Emperor” was “optioned” for the movies. He’s a Magna Cum Laude graduate from UCLA.

Currently, he has advisory roles at two start-ups: medical device company AAT research and web-filtering company Rawstream.