Creative Production: What Marketers Need to Know (Virtual) | School of Marketing | ANA

Creative Production: What Marketers Need to Know (Virtual)

Maximize Your Content Creation Process
(Virtual Half Day)

Workshop Description
The escalating demands for content necessitate a heightened awareness of effective contributions to the creative production process. In this era, it is imperative to comprehend optimal ways to challenge the marketing production ecosystem, explore innovative approaches, and skillfully navigate the myriad options available—all aimed at maximizing your production budgets. In this workshop, you will learn:

  • Insights into the Creative Production Landscape:
    • Understand the current state of creative production, including emerging trends and technologies such as AI and Virtual Production.
  • Fundamentals of Designing and Producing for Social Platforms:
    • Learn essential strategies for designing and producing content tailored specifically for various social media platforms.
  • Comprehensive Understanding of the Production Process:
    • Explore the Director/Photographer-led production process, from initial planning stages to final delivery.

Who Is This Workshop For?
This workshop is best suited for those accountable for creative production who are working with either external agencies or internal creative teams, including brand marketers, advertising managers, in-house creative teams, creative operations, and those in marketing procurement and category sourcing roles.

Workshop Benefits
After attending this workshop, attendees will be able to:

  • Understand and Navigate the Creative Production Process to Make Timely and Informed Decisions: Feel more comfortable considering different production approaches and asking for options.
  • Plan & Budget More Effectively: Navigate the bidding process and what drives the costs up or down. Understand the timing and impact of approvals and identify key cost drivers and optimizers.
  • Improve Dialogue with Agency & Production Partners: Learn how to communicate effectively during the production process, understand the importance of the project brief, and how to navigate changes.
  • Implement Actionable Insights Immediately in Their Respective Roles: The Faculty will ensure practical application of knowledge.

Download the full agenda here


  • Advertising Production Resources

    Advertising Production Resources (APR) is a Woman-Owned & Women-Led content creation optimization consultancy that oversees over $1 Billion in annual production spend and agency fees for approximately 70 advertisers around the globe. With hands-on production experience in TV, Print, OOH, Digital Videos, Web, Mobile, Social, and Experiential, our 150+ team members around the world collaborate with advertisers and their creative resources to establish best practices & locate efficiencies in their content creation ecosystems.