Leading Across the Generations (101) (Virtual) | School of Marketing | ANA

Leading Across the Generations (101) (Virtual)

Navigating the Gray Areas to Successfully Lead Every Generation
Effective Leadership Mastery Program 101
(Virtual Half Day Workshop) 

Virtual Workshop Description
It is important to be able to lead across the generations in the workplace because the modern workforce is becoming increasingly diverse. There are now five distinct generations in the workplace. They include Matures (born 1925-1945), Boomers (1946-1964), Generation X (1965-1980), Millennials (1981-1996), and Generation Z (1997-2012).

Each generation has its unique set of values, beliefs, attitudes, and behaviors that can influence how they work, communicate, and interact with others. Effective leaders understand and appreciate these differences and can leverage them to create a more inclusive and productive workplace. A “one-size-fits-all” approach to leadership is no longer an option for effective work environments.

Leaders who can lead across the five generations:

  1. Improve employee engagement and retention: Understanding the needs and preferences of different generations can help leaders create a work environment that meets the diverse needs of their employees, which can lead to higher engagement and retention rates.
  2. Foster collaboration and teamwork: Effective leaders who can bridge the generation gap can help create a sense of teamwork and collaboration among employees of different age groups, which can lead to better results and productivity.
  3. Boost innovation: Each generation brings a unique perspective and set of skills to the workplace. Leaders who can harness this diversity can create a culture of innovation and creativity that can help their organizations stay competitive and relevant.

Led by a Certified Speaking Professional, skilled presenter, and popular ANA workshop leader, this workshop is packed with exercises that will expand generational understanding and leadership capability.

This is the first installment in the ANA’s four-part series ‘Effective Leadership Mastery Program”, where participants learn tested strategies to empower their teams to thrive and foster a powerful culture for business growth.

Target Audience
This virtual workshop is for people leaders who want to learn how to better recruit, train, manage, and inspire across the generations.

Virtual Workshop Benefits
The benefit of attending this virtual workshop falls under the following key driver of growth: improving leadership capabilities.

This workshop helps attendees improve an organization’s effectiveness and advances attendee’s careers by teaching them: 

  • Actionable ways to improve the employee experience across the generations.
  • The biggest driver of employee engagement.
  • The values and beliefs of each generation, and how to leverage this information for improved communication, collaboration, and overall business outcomes.
  • Effective methods to enhance recruitment, training, and project management across generationally diverse teams.

Download the full agenda here


  • Stan Phelps

    Stan Phelps, CSP® is the founder of StanPhelpsSpeaks.com, a consultancy that works with organizations to win the hearts of their customers and employees. He is also a TEDx Speaker, the author of 18 books, and a former Forbes contributor. His work today is focused on the value of customer experience as a competitive differentiator and the importance of employee engagement in building a strong corporate culture.