Marketing Innovation | School of Marketing | ANA

Marketing Innovation (Full Day)

How to Understand and Drive Innovation in your Marketing Programs
(Full Day Workshop)

Creativity is not accidental. Innovation is a planned activity that puts creativity into action in the service of strategy. This workshop will help participants understand and drive innovation in their marketing programs. Through the use of team exercises, brainstorming sessions, and wall and flip charts, participants will be tasked with developing a strategy for a real marketing challenge. In the process, participants will generate ideas that the group can use to understand how the processes of innovation and creative problem solving can help the team.

 Who Is This Workshop For?

  • Anyone, at any level, who is involved in the development of marketing programs.
  • Those new to the creative process and a refresher for seasoned professionals

Workshop Benefits

As a result of this workshop, you will be better able to:

  • More efficiently create solutions to a current challenge
  • Build creativity and problem solving skills through team exercises and brainstorming sessions
  • Gain experience in moving from ideas to strategy in your own marketing program
  • Move creativity into action
  • Get a new idea when you want one
  • Understand the value of a bad idea

 Download the full agenda here


  • Roderick M. McNealy

    Roderick M. McNealy is principal of McNealy Advanced Communications (MAC), whose mission is to provide insight-driven, customer-focused marketing solutions. Rod is a member of the ANA Faculty and is an in-demand speaker. He teaches From Insights to Great Messaging, Customer Centricity, Integrated Marketing Communications, and Marketing Innovation.

  • Mary Czarnecki

    Mary Czarnecki works with brand leaders to apply a customer-centric approach to increase revenue and customer impact. Market-leading brands turn to her to upskill their teams and implement effective marketing strategies. She has worked with clients across numerous industries, including health care, beauty, technology, finance, insurance, and consumer products. She consults with Fortune 500 companies as well as start-ups and entrepreneurs.