Personal Branding for Marketers (Virtual) | School of Marketing | ANA

Personal Branding for Marketers (BURST)

Accelerate Your Career and Elevate Your Influence
(BURST Workshop)

Virtual Workshop Description
One of the most common myths about personal branding is that you must be a CEO or famous personality to need a Personal Brand. The reality is, in today’s market, whether you’re an individual contributor, a team leader, or an independent business, your Personal Brand can be the key to opening new opportunities and reaching that next level of success. Even if you are the most talented, educated, dedicated employee in your organization, you can lose out on growth opportunities if your "competition" is perceived to have more influence or stronger subject matter expertise. At a certain level, everyone is exceptional within competitive, high-performing companies. Setting yourself apart comes down to more than your resume or reputation. You need to have a unique, outstanding Personal Brand.

In this virtual workshop, you will learn not only how a Personal Brand can yield dividends for your own career, but also how personal branding can transform your present marketing efforts and benefit your organization. Led by an industry expert with over 20 years’ experience working with business owners and market-leading brands to optimize their marketing and sales strategy, accelerate revenue, and increase audience engagement, this workshop will provide strategic best practices for leveraging your Personal Brand to differentiate you from the competition, build trust with employers, and benefit your employer brand.

Participants will leave with straightforward action steps to quickly create or improve their authority platform and personal brand to elevate their influence and accelerate their careers.

Target Audience
This 2-hour BURST workshop is for business leaders, managers, executives, individual contributors and / or marketing teams that want to be well versed in how to enhance their Personal Brand, and how to link a Personal Brand to their company’s brand growth.

Workshop Benefits
Participants of this workshop are equipped to better drive growth for themselves and their organizations by:

  • Understanding what a Personal Brand is and who should develop one
  • Learning how a Personal Brand can benefit both the individual and employer organization
  • Unlocking the power to build subject-matter authority and thought leadership
  • Becoming familiar with options for developing a Personal Brand presence online
  • Learning how a Personal Brand can deliver a competitive advantage in career advancement and understand its impact on the employer company's brand perception

Download the full agenda here


  • Mary Czarnecki

    Mary Czarnecki works with brand leaders to apply a customer-centric approach to increase revenue and customer impact. Market-leading brands turn to her to upskill their teams and implement effective marketing strategies. She has worked with clients across numerous industries, including health care, beauty, technology, finance, insurance, and consumer products. She consults with Fortune 500 companies as well as start-ups and entrepreneurs.