Procurement Beyond Savings (Half Day) | School of Marketing | ANA

Procurement Beyond Savings (Half Day)

Navigate the Complexities of Marketing Procurement
(Half Day Workshop)

Procurement leaders are playing an increasingly important role in governing the purchasing of marketing-related services. The goal of this workshop is to provide participants with the skills and insight required to explore the efficiencies of agency management in order to create cost savings, higher return on investment, and better value from their advertising expenditures.

In this workshop, you will gain a clearer understanding of corporate and advertising procurement strategy development.  You will also learn about the tools needed to develop and lead effective procurement initiatives.

Who is this workshop for?

  • Purchasing and supply professionals with operational responsibility for procurement as well as senior managers and budget-holders with accountability for implementing procurement
  • Also designed to equip those new to purchasing with the tools and techniques to ensure effective expenditure of company and organization budgets

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • Best practices on strategic sourcing of marketing investments to improve the expenditure of budgets

This workshop helps attendees increase marketing efficiency by teaching them:

  • Insight into approaches used by strategy consulting firms to help identify, prioritize, and capture opportunities

This workshop helps attendees maximize marketing ROI by teaching them:

  • Key objectives of purchasing and the opportunities it creates for adding real value to the bottom line  

Download the full agenda here


  • Brett Colbert

    Brett Colbert is the chief procurement officer for MDC Partners, a business transformation organization. He is an ANA Faculty member with over 15 years of experience in executive management at both advertising and media agencies. Brett teaches our Procurement Beyond Savings Workshop.