Strategic Business Communications for Marketers (Virtual) | School of Marketing | ANA

Strategic Business Communications for Marketers (Virtual)

How to Ensure You Are Understood, Interesting, and Influential in the Workplace
(Virtual Half Day Workshop)

Virtual Workshop Description
In today’s corporate environment, if you can communicate well, you are unstoppable. Unfortunately, effective internal communication – both inter-team and cross-functional – is not always the norm, and opportunities for value creation can be missed. Too many business leaders fail to understand that communication must be planned, and as a result risk their message being confusing – or worse, ignored.

This virtual workshop uses focused exercises to build skills and teach how to plan and clarify communication, for improved business results and/or creative outcomes. Participants will leave the training with a clear understanding of how to apply our step-by-step framework to improve their communication – in any form.

Learn to master this best practice framework, specifically in the execution of three essential internal communication formats: a presentation, an email, and an inter-departmental newsletter. These core communication pieces, when well crafted, invite others in our organizations to understand and respond to whatever story we invite them into. Once participants complete this program and execute on the principles, they will be understood, they will be interesting, and they will have a great deal of influence within and across their organization.

Target Audience
This workshop is for anyone, at any level, who is involved in the development of marketing. It is a great introduction for those new to marketing and a welcome refresher for seasoned professionals.

  • Marketing Coordinators, Managers and Directors
  • Copywriters
  • Account Executives
  • Business Owners
  • Marketing Consultants and Specialists
  • Fundraising and Nonprofit executives
  • B2B and/or B2C Marketers

Workshop Benefits
After attending this workshop, participants will be equipped to:

  • Use the power of story to develop effective communication – in any form
  • Structure your message so audiences engage
  • Clarify complex ideas and complicated information into simple talking points
  • Apply an eight-step Communications Framework to craft effective communications
  • Effectively present data and lead in business

Download the full agenda here


  • Mary Czarnecki

    Mary Czarnecki works with brand leaders to apply a customer-centric approach to increase revenue and customer impact. Market-leading brands turn to her to upskill their teams and implement effective marketing strategies. She has worked with clients across numerous industries, including health care, beauty, technology, finance, insurance, and consumer products. She consults with Fortune 500 companies as well as start-ups and entrepreneurs.