Optimizing Your Ad Production Spend: An Integrated Approach
This event is over.
Day 1 8:30-9:00 am – Check in and Continental Breakfast; 9:00 am – 5:00 pm (with a 15 minute morning and afternoon break and a 45 minute lunch break)
Day 2 8:30-9:00 am – Continental Breakfast; 9:00 am – 4:00 pm (same break and lunch schedule as above)
Topics to be presented over the two days include:
Module |
Content Summary |
2014 Industry Trends |
|
Overview of the Integrated Production Process; Roles & Responsibilities |
|
Cost Drivers & Strategies for Efficiencies |
|
Talent: Managing Your Talent Payments: The Basics |
|
Selecting a Vendor |
|
Digital SOW Education |
|
Unique Digital Display Technologies |
|
Tech Talk & Terms |
|
Finishing Your Spot (Editorial & Special Effects / Animation |
|
Note: Modules subject to change due to participant needs and the latest industry trends.
Instructors
Jillian Gibbs
Jillian Gibbs founded Advertising Production Resources (aka APR Consulting), a global content creation optimization consultancy that helps marketers determine how to define and implement an efficient modern content creation ecosystem. She has been a member of the ANA faculty since 2009 and is recognized throughout the industry as a thought leader in the marketing production space. She and her dynamic team of specialized experts facilitate our Advertising Production Masterclass: What Marketers Need to Know workshop and other video/print/digital/social/experiential production trainings.