From Commodity To Crushing It: Creating Brand Preference In A Seemingly Mundane Category (B2B Marketing Series)

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If you think you’re in a tough-to-differentiate category, try pipe. Charlotte Pipe & Foundry is the leading maker of cast iron and PVC pipe in the U.S. and faces tough competition, particularly from low-priced imports. Working together with Mower over many years, Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.

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when

Start: Thursday, September 12, 2019 at 3:00pm

End: Thursday, September 12, 2019 at 4:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Towanda Long, APR
Senior Marketing Communications Specialist
Charlotte Pipe & Foundry
Matt Ferguson
EVP, Managing Director
Mower