Getting Buy-In for Your Media Plan (B2B Marketing Series)

This event is over.

The challenge of working in media is convincing your coin-holding internal clients that you need more dollars. In this session, you'll learn how the global social media marketing manager from Pitney Bowes convinced her internal clients to increase her media budget. The result? Her team’s year over year media spend jumped from $700K to $1.8MM from 2018 to 2019.

Want to do the same? Join us and learn how to:

  • Build credibility: how to construct a clear campaign plan to show your commitment to help the internal client
  • Have standards: learn the list of industry spend benchmarks and mix that with what will make you a successful media marketer
  • Push back! How to influence and increase your control in the end-to-end campaign process
  • Prove out: ways to use reporting insights to reinforce your results
  • Bonus: 3 ways to increase your chances of media spend increase

View this webinar On-Demand in the ANA Marketing Knowledge Center.

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Start: Wednesday, September 18, 2019 at 3:00pm

End: Wednesday, September 18, 2019 at 4:00pm



Crystal Bai
Global Social Media Marketing Manager
Pitney Bowes