B2B and Brand Purpose Study: How does your company stack up? (B2B Webinar)

 

Today, B2B companies need brand and reputation positioning to compete. According to the EY Beacon Institute, 52% of business leaders report that purpose has a strong link to customer loyalty. Despite compelling evidence, B2Bs are lagging behind when it comes to purpose strategy and activation.

The ANA, in partnership with Harris and the agency Carol Cone on Purpose, has fielded a first-of-its kind study on the state of B2B purpose to better understand the value and outcomes of purpose on businesses and the industry; how purpose attracts talent and drives customer engagement, brand differentiation, and sales and market share; and what’s next in B2B purpose.

Join us as Carol Cone reveals the survey findings and shares insights into the opportunities facing today’s B2B leaders.

 

when

Start: Wednesday, January 8, 2020 at 3:00pm

End: Wednesday, January 8, 2020 at 4:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)



Carol Cone
CEO
ON PURPOSE