Google and Ipsos B2B Marketing in the Next Phase of COVID (Marketing in the COVID-19 Age Series)

Google is partnering with Ipsos to conduct a three-part COVID-19 pulse survey to help better inform and educate their sellers and clients on the evolving B2B landscape. The series will focus specifically on the tech, business industrial manufacturer (BIM), and finance industries, and analyze the impact of COVID-19 on consumer behavior and how it has affected marketers. 

Key themes of the research are: 

• The differences in B2B consumer behavior
• The “new normal” for marketers and their brands
• Changes in media investments by marketers and expectations of performance