Strategies to Capture Gen Z Engagement (Marketing to Millennials & Gen Z Series)

This event is over.

The next generation of consumers influence $600 billion in annual spending, but catching their attention is no easy task. As the first group of consumers to never know life without the Internet, diversity, cellphones and social media, these open-minded and tech-reliant individuals are carefully critiquing every product and message that comes their way and deciding whether it’s worth their time. Over the years, we’ve shopped with them, voted with them, instragrammed our dinners with them, got schooled on Snapchat geofilters, and traveled across the country to hang in their homes. During this webinar, The Mom Complex will share how Generation Z will make products and parenthood their own—and how brands will best be able to reach them.

What you will learn:

  • How to capture Gen Z’s precious attention—and, more importantly, their engagement.
  • How to tap into their ecosystem and become a go-to brand for Gen Z.
  • New strategies and research-based tactics to make the most of this emerging generation.

Related Content


Start: Wednesday, April 25, 2018 at 1:00pm

End: Wednesday, April 25, 2018 at 2:00pm



Lauren Fitzgerald
Managing Director
The Mom Complex