Southwest Airlines: 5 Step Flight Plan for Effective Influencer Marketing (Content Marketing Series)

This event is over.

In a noisy a social and digital world, brands need to understand how the sourcing and relationship building process with influencers drives real and long-term ROI. The nature of social media consumption in an already saturated market means there needs to be a push towards partnering with targeted influencers with demonstrated brand advocacy for elevated traction and authentic campaigns that "stick." Learn how Southwest Airlines went from leveraging one loyalty member and influencer to amplify their brand storytelling to scaling their program to a diverse group of social influencers across the country to serve as ambassadors, event hosts, and content creators.

Key Takeaways:

  • How to source authentic brand advocates and leverage their influence over their audience
  • How to amplify your content marketing with influencer-driven storytelling by promoting across their platforms and your brands' channels
  • How to start small and scale big with influencer marketing


Start: Wednesday, September 26, 2018 at 3:00pm

End: Wednesday, September 26, 2018 at 4:00pm



Curtis Midkiff
Sr. Advisor, Social Business Strategy
Southwest Airlines