How AI is Transforming Advertising and What You Should Do About It (Media Series)

This event is over.

Advertising has become highly complex and a range of AI-fueled ad solutions have emerged to help, without marketers knowing it and with positive and negative consequences to ad performance and consumer experience. This talk will help B2C marketers cut through the hype of AI’s role and value in advertising, and give them practical advice on how to make the most of the solutions available today while preparing for an increasingly AI-driven advertising future tomorrow.

In this webinar, you will learn:

  • AI solutions now influence all stages of the advertising process, largely for the better. But without human oversight brand reputation, consumer experience and ad dollars are at risk.
  • Advertisers must understand how and why AI is influencing their ad efforts, pick their battles in demanding transparency, and look for ways to interact with ad platforms to improve results.
  • AI-driven advancements being made today, in both mundane and flashy dimensions of advertising, will shape what the next generation of ad experiences will be.

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when

Start: Wednesday, July 31, 2019 at 1:00pm

End: Wednesday, July 31, 2019 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Joanna O’Connell
VP
Forrester