La-Z-Boy: Using Technology to Drive In-Store Sales (Marketing Futures Series)

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La-Z-Boy’s strategic decision to add customer-facing tech tools delivers a more meaningful shopping experience to customers with the ultimate goal of driving sales. Hear more about the vision and creation of the La-Z-Boy 3D suite containing both augmented reality (AR) and virtual reality (VR) experiences that allows customers myriad ways to see La-Z-Boy products and experience their space. Plus, get an early look at results of the newly implemented strategy.